Experts share keys to present, future success in developing for the middle market
By
Kimberly Bonvissuto
Sep 25, 2024
Meeting middle-income older adults’ needs for housing and services involves many challenges and opportunities, and senior living and care operators must be part of the solution, according to experts...
Navigate the middle market by checking the right boxes
By
Kimberly Bonvissuto
Mar 08, 2024
The 2019 “Forgotten Middle” study highlighted the need for housing and care for older adults with incomes too high to qualify for federal assistance but not enough resources to be able to afford private-pay...
Rate surge seen as threat to middle market enthusiasm
By
Kathleen Steele Gaivin
Sep 27, 2022
Many senior living and care providers across the country have raised their rates this year, as inflation continues to drive expenses for staples such as food, supplies and energy.
McKnight’s Senior Living Newsmakers Podcast: What’s new in the middle market?
Mar 28, 2022
NIC Chief Economist Beth Mace and NIC Principal Ryan Brooks discuss the senior living industry’s latest efforts to reach middle-income older adults with McKnight’s Senior Living Editor Lois...
Middle market senior housing needs ‘secret sauce’ from operators to work: panel
By
Kimberly Bonvissuto
Feb 10, 2022
The “secret sauce” for middle market senior housing includes a quality living environment without going overboard, one expert says.
Partnerships, universal workers keys to successful middle market communities, execs say
By
Lois A. Bowers
Nov 04, 2021
Relationships with third parties, the use of universal workers, pared-down offerings and strict expense control — but not skimping on quality — are keys to a successful senior living model serving...
As report cites older adult struggle to meet expenses, expert says HCBS proposal won’t help middle...
By
Kimberly Bonvissuto
Apr 26, 2021
Older adults are struggling to meet cost-of-living expenses in the nation’s 100 largest metropolitan areas, according to a new report from UMass Boston’s Gerontology Institute. But federal, state and...
The future for middle markets may lie in service flexibility
By
Amy Novotney
May 08, 2020
To best serve the middle market, senior living operators will need to think more critically about the needs of seniors within this income level, said speakers during a webinar Thursday conducted by Argentum.
Just the beginning for middle market push
By
Lois A. Bowers
Sep 16, 2019
We’ve read — and McKnight’s Senior Living has written — much about the growing need for senior housing for middle-income older adults since April. Interest has not abated.
Industry will need to get creative to address middle market needs, groups suggest at NIC meeting
By
Lois A. Bowers
Sep 12, 2019
Five teams came up with several ideas up to serve the middle market during a session at the National Investment Center for Seniors Housing & Care Fall Conference.