Experts share keys to present, future success in developing for the middle market
By
Kimberly Bonvissuto
Sep 25, 2024
Meeting middle-income older adults’ needs for housing and services involves many challenges and opportunities, and senior living and care operators must be part of the solution, according to experts...
Navigate the middle market by checking the right boxes
By
Kimberly Bonvissuto
Mar 08, 2024
The 2019 “Forgotten Middle” study highlighted the need for housing and care for older adults with incomes too high to qualify for federal assistance but not enough resources to be able to afford private-pay...
Innovative opportunities to serve the middle market are waiting: panel
By
Kimberly Bonvissuto
Feb 02, 2024
The time has come for the senior housing and care sector to figure out how to scale housing and services to meet the needs of the growing market of middle-income older adults, a panel of experts said Thursday.
The future for middle markets may lie in service flexibility
By
Amy Novotney
May 08, 2020
To best serve the middle market, senior living operators will need to think more critically about the needs of seniors within this income level, said speakers during a webinar Thursday conducted by Argentum.
Rate surge seen as threat to middle market enthusiasm
By
Kathleen Steele Gaivin
Sep 27, 2022
Many senior living and care providers across the country have raised their rates this year, as inflation continues to drive expenses for staples such as food, supplies and energy.
Middle market senior housing needs ‘secret sauce’ from operators to work: panel
By
Kimberly Bonvissuto
Feb 10, 2022
The “secret sauce” for middle market senior housing includes a quality living environment without going overboard, one expert says.
Senior living sees all-time-high affordability, potential expansion of penetration rate
By
Kimberly Bonvissuto
Jul 03, 2024
Senior living affordability is improving, and a growing customer base that is materially better off financially than members of previous generations could expand the penetration rate, according to the...
5 insights from NIC’s Middle Market Investor Summit
By
Lois A. Bowers
May 22, 2019
Several panelists shared insights about current and potential efforts to meet middle-income older adults’ senior housing and care needs on Tuesday at the National Investment Center for Seniors Housing...
NIC-funded study will examine demand for middle-market seniors housing
By
Lois A. Bowers
Mar 23, 2017
The National Investment Center for Seniors Housing & Care will be making a “major commitment” to studying the demand for middle-market seniors housing, NIC CEO Robert G. Kramer announced Thursday...
Middle class declines, but not necessarily middle-market senior living opportunities
By
Kathleen Steele Gaivin
May 23, 2022
The percentage of middle-income seniors has declined over the past 50 years, according to a new analysis, but those results don’t necessarily mean that there will be fewer middle-market senior housing...