For senior living and care organizations looking to begin serving the middle market — and judging by the standing-room-only crowd at a session during the LeadingAge Annual Meeting Sunday afternoon, there...
A model for the middle market
May 18, 2022
Amy Schectman, president and CEO of 2Life Communities, discusses the organization’s new Opus brand for middle-income older adults and the future of senior living with McKnight’s Senior Living...
McKnight’s Senior Living Newsmakers Podcast: What’s new in the middle market?
Mar 28, 2022
NIC Chief Economist Beth Mace and NIC Principal Ryan Brooks discuss the senior living industry’s latest efforts to reach middle-income older adults with McKnight’s Senior Living Editor Lois...
Partnerships, universal workers keys to successful middle market communities, execs say
By
Lois A. Bowers
Nov 04, 2021
Relationships with third parties, the use of universal workers, pared-down offerings and strict expense control — but not skimping on quality — are keys to a successful senior living model serving...
New report shares way to ‘own’ the middle market
By
Lois A. Bowers
Oct 02, 2019
A new report offers a formula that senior living operators, developers and investors can use if they want to serve middle income older adults. Or at least “food for thought,” one author told...
Just the beginning for middle market push
By
Lois A. Bowers
Sep 16, 2019
We’ve read — and McKnight’s Senior Living has written — much about the growing need for senior housing for middle-income older adults since April. Interest has not abated.
Industry will need to get creative to address middle market needs, groups suggest at NIC meeting
By
Lois A. Bowers
Sep 12, 2019
Five teams came up with several ideas up to serve the middle market during a session at the National Investment Center for Seniors Housing & Care Fall Conference.
New ‘playbook’ could help more providers serve the middle market
By
Lois A. Bowers
Aug 26, 2019
A two-year effort led by LeadingAge Virginia will culminate this fall in the release of a “playbook” designed to help senior living and care providers determine whether and how to serve middle-income...
Expect expansion into middle market after HumanGood, Presby affiliate, CEO says
By
Lois A. Bowers
Jun 18, 2019
The two organizations on Monday announced their plans to create a unified company in a deal expected to close by June 30. The combined entity could be the sixth largest not-for-profit senior living provider...
Brookdale CEO talks about Medicare Advantage, the middle market and being a ‘talent magnet’
By
Lois A. Bowers
Jun 06, 2019
Brookdale Senior Living President and CEO Lucinda “Cindy” Baier discussed the company’s plans related to Medicare Advantage and serving the middle market, as well as recent successes in recruiting...