For senior living and care organizations looking to begin serving the middle market — and judging by the standing-room-only crowd at a session during the LeadingAge Annual Meeting Sunday afternoon, there...
Just the beginning for middle market push
By
Lois A. Bowers
Sep 16, 2019
We’ve read — and McKnight’s Senior Living has written — much about the growing need for senior housing for middle-income older adults since April. Interest has not abated.
Remembering the middle market
By
Lois A. Bowers
Feb 25, 2019
Mark your calendars. A release date for the National Investment Center for Seniors Housing & Care’s highly anticipated middle-market study has been announced.
You may not like what the NIC’s middle-market study reveals
By
John O'Connor
Apr 13, 2017
It’s very possible the real payoff of the National Investment Center for Seniors Housing & Care study of middle-market demand for seniors housing may be the reality check it delivers. And here, I’m...
Affordable options for the middle class
By
Lois A. Bowers
Sep 03, 2019
As the senior living industry looks to find ways to serve the silver wave of baby boomers, including those in the middle market, all ideas should be on the table as potential solutions. Ever heard of the...
Easy to overlook, but still important
By
John O'Connor
Dec 07, 2023
There is no single silver bullet when it comes to ensuring success in senior living.
Senior living’s challenge of omission and commission
By
John O'Connor
Sep 22, 2022
Long-term care could be made better with funding from Congress. But for now, it appears we’ll have to settle for a congressional commission.
Children are our future, and other troubling thoughts
By
John O'Connor
Aug 11, 2022
A new American Advisors Group survey helps put the future of senior living payments in perspective. But not in a good way. For if the findings from 1,510 respondents are anywhere near accurate, the kids...
Senior living’s next opportunity might have a high price of admission
By
John O'Connor
Jun 24, 2021
Why focus on a relatively small cohort when the hoi polloi might fill many more fill units? I guess you could say there are millions of reasons.
Senior living operators, ready for some small ball?
By
John O'Connor
May 23, 2019
A landmark report is calling on senior living operators to consider reducing prices.