Mark your calendars. A release date for the National Investment Center for Seniors Housing & Care’s highly anticipated middle-market study has been announced.
Just the beginning for middle market push
By
Lois A. Bowers
Sep 16, 2019
We’ve read — and McKnight’s Senior Living has written — much about the growing need for senior housing for middle-income older adults since April. Interest has not abated.
Advice for those interested in the middle market
By
Lois A. Bowers
Nov 06, 2023
For senior living and care organizations looking to begin serving the middle market — and judging by the standing-room-only crowd at a session during the LeadingAge Annual Meeting Sunday afternoon, there...
The big shift coming to senior living
By
Matt Thornhill
Oct 23, 2023
What’s going to happen when members of your best consumer segment don’t need you anymore? We know they already don’t want what you offer.
Children are our future, and other troubling thoughts
By
John O'Connor
Aug 11, 2022
A new American Advisors Group survey helps put the future of senior living payments in perspective. But not in a good way. For if the findings from 1,510 respondents are anywhere near accurate, the kids...
Is senior living prepared for the incoming wave of middle-income older adults?
By
Lynne Moore
Nov 27, 2023
Senior housing operators, healthcare and other service providers and public policy makers are going to have to work together to develop creative solutions to serving this significant middle-income cohort.
Senior living operators continue to make costly decisions
By
John O'Connor
Oct 18, 2018
Going forward, the great unmet need for senior living is not going to be among people who can afford to keep paying more.
Affordable options for the middle class
By
Lois A. Bowers
Sep 03, 2019
As the senior living industry looks to find ways to serve the silver wave of baby boomers, including those in the middle market, all ideas should be on the table as potential solutions. Ever heard of the...
Minding the ‘gap’ — New strategies for creating affordable senior living and care facilities
By
Michael D. Binette, AIA, NCARB
Jul 23, 2018
For developers, owners and operators looking to serve moderate- and middle-income retirees, new ideas in affordable senior and assisted living offer compelling lifestyle and care alternatives, while also...
Senior living’s next opportunity might have a high price of admission
By
John O'Connor
Jun 24, 2021
Why focus on a relatively small cohort when the hoi polloi might fill many more fill units? I guess you could say there are millions of reasons.