For senior living and care organizations looking to begin serving the middle market — and judging by the standing-room-only crowd at a session during the LeadingAge Annual Meeting Sunday afternoon, there...
Just the beginning for middle market push
By
Lois A. Bowers
Sep 16, 2019
We’ve read — and McKnight’s Senior Living has written — much about the growing need for senior housing for middle-income older adults since April. Interest has not abated.
Remembering the middle market
By
Lois A. Bowers
Feb 25, 2019
Mark your calendars. A release date for the National Investment Center for Seniors Housing & Care’s highly anticipated middle-market study has been announced.
How to make senior living more appealing
By
Lois A. Bowers
May 06, 2019
A new study projects that at least 54% of middle-income adults in 2029 won’t be able to afford senior living. But even if people can afford it, will they want it?
‘Cat ladies’ and other childless people present an opportunity for senior living
By
Lois A. Bowers
Jul 29, 2024
Just as “childless cat ladies” are in the news, the Pew Research Center has released a new study delving into the reasons some people do not have children, as well as how those decisions have...
From lay media to social media, people are questioning assisted living
By
Lois A. Bowers
Jan 22, 2024
TikTok is the latest medium generating attention for the assisted living industry, and not necessarily the good kind of attention.
Labor movement
By
Lois A. Bowers
Sep 05, 2023
The current governmental environment tilts in favor of workers, not corporations. The results of a new survey suggest that a majority of Americans like it that way.
Deciding whether to ditch the dye? Leaders share do’s for your ’do
By
Lois A. Bowers
Sep 12, 2022
Two senior living leaders share tips for those considering whether to stop dyeing their hair and “go gray.”
New insights into how to attract residents
By
Lois A. Bowers
Feb 09, 2021
There’s a lot to take in related to the American Seniors Housing Association’s second national consumer survey, conducted in December with ProMatura. Results were released Monday.
Pandemic highlights value of senior living for adult children, leaders say
By
Lois A. Bowers
May 11, 2020
One of the positive effects arising from this pandemic, some industry leaders say, is a growing appreciation of senior living among people whose parents are the age of prospective residents.