Tales from a mystery shopper: 3 avoidable mistakes community sales teams make
By
Jackie Stone
Aug 26, 2024
Not all mystery shopping experiences go well. Here are three mistakes made by sales team members and some very real quotes to go with them.
Shortening senior living sales cycle contributes to longer length of stay
By
Kimberly Bonvissuto
Aug 01, 2024
Showing prospective residents the value of moving into a senior living community sooner rather than waiting can have a tremendous effect on a community’s length of stay statistics, according to a sales...
Assisted living three times less likely than nursing homes to receive bad reviews
By
Lois A. Bowers
Oct 12, 2018
Assisted living communities garner far fewer negative reviews than do nursing homes, according to a look at “hundreds of thousands” of reviews.
Facebook, YouTube most popular social media among older adults
By
Lois A. Bowers
Jul 23, 2018
Facebook and YouTube are by far the most commonly used social media sites by U.S. adults aged more than 65 years, according to recent research by the Pew Research Center.
Why is senior living overlooking this golden opportunity?
By
John O'Connor
Dec 07, 2017
To judge by many of the marketing materials the senior living field produces, a major benefit is not being touted.
‘What we’ve got here is failure to communicate’
By
John O'Connor
Apr 07, 2016
Wondering why it’s so difficult getting prospects to move in? Here’s my advice: Watch “Cool Hand Luke.”
New online service launches to connect senior living communities with prospects
By
Kathleen Steele Gaivin
Dec 07, 2022
Not unlike online dating matching services, Chicago-based Referah launched Tuesday with an online referral service that matches operators with older adults seeking a senior living community. The idea behind...
It’s a sellers’ market for prospective senior living residents: report
By
Kimberly Bonvissuto
Jun 21, 2024
As home resale values continue to be strong and the time period to sell a home remains short, now is a good time for prospective senior living residents to consider selling their homes, according to a...
How to market to the silent generation
By
Lois A. Bowers
Mar 28, 2017
When marketing to members of the silent generation — or any generation, focus on behaviors rather than age. That’s the advice from a global marketing firm in a new report.
Who uses social media the most? Not millennials
By
Lois A. Bowers
Jan 30, 2017
A new report from Nielsen provides insights into the use of social media platforms and the technology adults use to access them, perhaps offering food for thought on communicating with staff members and...