NCAL releases facts and figures about the sector … Medicaid MCO total nears 300 … 10 ways to improve your marketing efforts … The marketing trends that dominated in 2016
Business briefs, Aug. 28
By
Kathleen Steele Gaivin
Aug 28, 2023
DHC reports SHOP recovery continuing at uneven pace … Deceptive ad practices alleged to generate unqualified leads for providers … Nikki Haley: 65 is ‘way too low’ for retirement age … Florida...
Researchers call for improved state websites about assisted living
By
Lois A. Bowers
Jan 31, 2020
Improving the information available about assisted living communities on state websites could help steer prospective residents and their families to communities that best meet their needs and minimize...
Direct mail drives seniors to websites
By
Lois A. Bowers
Sep 11, 2016
A recent study by Deft Research of older adults shopping for Medicare insurance may hold some lessons for seniors living operators on the best ways to reach potential residents and their adult children.
Online reviews ‘possible, yet underexplored’ source of data on assisted living quality: study
By
Kimberly Bonvissuto
Mar 24, 2023
In an industry that lacks public quality reporting data, prospective residents are turning to online reviews, which may or may not be valid and reliable measures of quality and satisfaction, according...
So, you want to call yourself a healthcare provider?
By
John O'Connor
Oct 19, 2023
Transitioning to healthcare holds the promise of portfolio expansion and new revenues for senior living, but new challenges will arise, too.
How to get members of my sales and marketing team to sharpen their strategic focus
By
Jim Moore
May 15, 2018
The frequently asked questions concept is a very effective and credible marketing communication strategy.
Assisted living three times less likely than nursing homes to receive bad reviews
By
Lois A. Bowers
Oct 12, 2018
Assisted living communities garner far fewer negative reviews than do nursing homes, according to a look at “hundreds of thousands” of reviews.
The state of digital marketing in senior living
By
Jamison Gosselin
Jan 16, 2020
Digital marketing may be the answer to the major challenges affecting senior living in 2020.
‘We’ve got to stay vigilant’: Argentum CEO discusses importance of policymaker, consumer education
By
Lois A. Bowers
Sep 20, 2021
Educating policymakers and consumers can help the senior living industry keep regulation at the state level and ensure that prospective residents and their families understand the benefits of senior living,...