It’s a sellers’ market for prospective senior living residents: report
By
Kimberly Bonvissuto
Jun 21, 2024
As home resale values continue to be strong and the time period to sell a home remains short, now is a good time for prospective senior living residents to consider selling their homes, according to a...
First impressions: Little things can mean a lot
By
Lois A. Bowers
Dec 12, 2016
I spent some time at a senior living community at the invitation of the Where You Live Matters campaign and realized that seemingly small things can add up to a memorable first impression for prospective...
Want to attract prospects? Communicate your COVID-19 protocols, speaker advises
By
Kimberly Bonvissuto
Sep 24, 2020
Attracting consumers to senior living means creating the right product for the right market at the right price, according to the head of a market research firm speaking at the virtual Argentum Senior Living...
First impressions of a senior living community
By
Lois A. Bowers
Dec 12, 2016
Little things can add up when prospective residents and their families visit a senior living community. And they can mean much to residents living in a community as well. Here are some of the things Senior...
Say goodbye to traditional paid search advertising – and hello to AI
By
Amy McClain
Jul 10, 2023
Senior living operators can work around Google Ad restrictions by leveraging intent-based ad targeting.
Digital continues rise as source of leads, move-ins, tours in senior living
By
Kimberly Bonvissuto
Sep 15, 2023
Digital continues its ascent to importance in senior living — as a lead source and move-in source and tour generator, according to an expert.
The state of digital marketing in senior living
By
Jamison Gosselin
Jan 16, 2020
Digital marketing may be the answer to the major challenges affecting senior living in 2020.
Providers have no control over this challenge to move-ins
By
Lois A. Bowers
Jun 01, 2016
Two new studies describe a challenge facing senior living operators trying to attract older adults into their properties — and there’s nothing you can do about it.
The secret to reaching potential residents
By
Lois A. Bowers
Oct 03, 2016
Ten thousand Americans turn 65 every day, and if the senior living industry wants to attract them sooner rather than later, communities need to start doing things differently, Cornerstone Affiliates President...
Digital leads just as ‘hot’ as other ones, expert says
By
Kimberly Bonvissuto
Jan 16, 2024
When it comes to senior living leads, digital sources are king, but senior living communities lack the processes and systems in place to handle those leads, as well as the urgency to work them, according...