I spent some time at a senior living community at the invitation of the Where You Live Matters campaign and realized that seemingly small things can add up to a memorable first impression for prospective...
The secret to reaching potential residents
By
Lois A. Bowers
Oct 03, 2016
Ten thousand Americans turn 65 every day, and if the senior living industry wants to attract them sooner rather than later, communities need to start doing things differently, Cornerstone Affiliates President...
New research can help you attract prospective employees, residents
By
Lois A. Bowers
Feb 20, 2024
To attract prospective employees or residents, your senior living community must meet them where they are. If you’re hoping to meet them on social media, new research provides a roadmap of sorts.
Pay no attention to senior living’s identity crisis
By
John O'Connor
Apr 19, 2018
The latest occupancy numbers for assisted living point to absorption issues. But they may reveal another issue as well.
An unsung benefit of CCRCs
By
Lois A. Bowers
Jan 23, 2017
Many continuing care retirement / life plan communities offer a benefit that is not mentioned explicitly on their websites but could be a source of comfort to prospective residents.
6 lessons from a senior living operator’s survey of 2,000 Americans
By
Lois A. Bowers
Dec 10, 2018
Provision Living’s peek into what Americans want from retirement can provide food for thought for other providers, too.
Good news on the assisted living employment front
By
Lois A. Bowers
Mar 06, 2023
Good news for assisted living operators is that, according to Bureau of Labor Statistics data, employment in the sector has returned to pre-pandemic levels. But…
Put your head in the clouds to realize what’s important to workers
By
Lois A. Bowers
Oct 17, 2022
An interesting trend emerged recently when I spent time with the profiles of the 2022 Best Workplaces for Aging Services lists that Fortune published in partnership with people analytics firm Great Place...
Jonesing for separate recognition
By
Lois A. Bowers
Apr 15, 2024
How is it that in my 11 years of writing about the long-term care profession, which has been talking about the coming “silver wave” of baby boomers all that time (and more), I don’t recall ever hearing...
Breaking free of industry stereotypes
By
Lois A. Bowers
Jan 09, 2017
A film student in Germany surely has a bright professional future, but one of his recent projects doesn’t do much to illuminate the senior living industry.