Digital marketing may be the answer to the major challenges affecting senior living in 2020.
Senior living’s biggest challenge officially has been revealed
By
John O'Connor
Apr 25, 2019
A landmark study released this week paints a sobering portrait of senior living affordability for many older Americans. It also should send this strong message to many operators: Change or else.
Minding the ‘gap’ — New strategies for creating affordable senior living and care facilities
By
Michael D. Binette, AIA, NCARB
Jul 23, 2018
For developers, owners and operators looking to serve moderate- and middle-income retirees, new ideas in affordable senior and assisted living offer compelling lifestyle and care alternatives, while also...
Senior living operators, ready for some small ball?
By
John O'Connor
May 23, 2019
A landmark report is calling on senior living operators to consider reducing prices.
A shipshape approach to senior living?
By
John O'Connor
Apr 01, 2021
What are the biggest barriers to affordable seniors housing Lately, this issue has received considerable discussion and some debate. For my money, two challenges rise above the rest.
Children are our future, and other troubling thoughts
By
John O'Connor
Aug 11, 2022
A new American Advisors Group survey helps put the future of senior living payments in perspective. But not in a good way. For if the findings from 1,510 respondents are anywhere near accurate, the kids...
You may not like what the NIC’s middle-market study reveals
By
John O'Connor
Apr 13, 2017
It’s very possible the real payoff of the National Investment Center for Seniors Housing & Care study of middle-market demand for seniors housing may be the reality check it delivers. And here, I’m...
Senior living’s next opportunity might have a high price of admission
By
John O'Connor
Jun 24, 2021
Why focus on a relatively small cohort when the hoi polloi might fill many more fill units? I guess you could say there are millions of reasons.
Easy to overlook, but still important
By
John O'Connor
Dec 07, 2023
There is no single silver bullet when it comes to ensuring success in senior living.
Is senior living prepared for the incoming wave of middle-income older adults?
By
Lynne Moore
Nov 27, 2023
Senior housing operators, healthcare and other service providers and public policy makers are going to have to work together to develop creative solutions to serving this significant middle-income cohort.