Liz Fandel, chief marketing and innovation officer of FellowshipLIFE, shares thoughts about the changing expectations of senior living residents and prospective residents, ways that providers are marketing...
Recruitment marketing in senior living
By
Wendy O’Donovan Phillips
Sep 05, 2024
Recruiting and retaining employees always has been challenging, but it is increasingly so. In senior living, executives often scramble to get and keep key positions filled, frantically backfilling openings...
It’s a sellers’ market for prospective senior living residents: report
By
Kimberly Bonvissuto
Jun 21, 2024
As home resale values continue to be strong and the time period to sell a home remains short, now is a good time for prospective senior living residents to consider selling their homes, according to a...
Marketing key to building relationships that drive sales in senior living, experts say
By
Kimberly Bonvissuto
Jun 13, 2024
Consistently delivering relevant content not only builds brand awareness but also creates relationships and, ultimately, drives action leading to sales and revenue in the senior living sector, according...
How to get the most from automated marketing in senior living
By
Sean Leonard
Apr 04, 2024
Here is what we know to be true about automation implementation — what works, what doesn’t work and where you can save time, effort and money.
Lessons from peers can help you achieve your desired marketing goals
By
Wendy O’Donovan Phillips
Nov 30, 2023
Big Buzz recently surveyed more than 100 senior living executives to uncover insights into how they achieve higher marketing outcomes through team alignment. When asked how often the sales and marketing...
7 best practices in team alignment for higher marketing outcomes
By
Wendy O’Donovan Phillips
Nov 09, 2023
100+ senior living executives recently identified seven best practices for achieving higher marketing outcomes through team alignment.
Repositioning plans can help improve census, margin in senior living
By
Kimberly Bonvissuto
Oct 20, 2023
Revitalizing marketability and driving higher occupancy in a competitive senior living market can be boiled down to developing strategic repositioning plans to ensure a successful future, according to...
A game-changing marketing opportunity for senior living
By
John O'Connor
Sep 28, 2023
But this week, another great reason for residents to enter your community was revealed. And it’s nothing short of groundbreaking.
Integrating key marketing components is key to solving senior living occupancy challenges
By
Kimberly Bonvissuto
Sep 01, 2023
No “silver bullet” exists to solve occupancy challenges, according to one senior living marketing firm. But pulling together all of the key components can lead to operator success.