‘You are going to make it,’ AHCA/NCAL CEO Mark Parkinson tells long-term care providers
By
Kimberly Bonvissuto
Oct 11, 2022
Long-term care is going to survive. That’s the prediction President & CEO Mark Parkinson gave Monday during the opening general session of the AHCA/NCAL Conference & Expo.
Senior living experts pin vaccine uptake hopes on ‘landmark’ approval of Pfizer COVID-19 vaccine
By
Kimberly Bonvissuto
Aug 24, 2021
Senior living industry executives are banking on the U.S. Food and Drug Administration’s approval of the first COVID-19 vaccine as the confirmation that vaccine-hesitant staff members need to finally...
Parkinson: Skilled nursing still amid business nightmare
By
Amy Novotney
Feb 03, 2021
As COVID-19 vaccines continue to be rolled out at skilled nursing facilities and assisted living communities nationwide, the “clinical nightmare” soon will be in the long-term care industry’s rearview...
Some senior living operators add vaccine access to marketing toolkits to help rebuild occupancy
By
Kimberly Bonvissuto
Jan 25, 2021
As the COVID-19 pandemic sends occupancy rates plummeting in senior living communities, some operators are adding vaccine access to their marketing toolbox in a bid to entice prospective residents and...
AHCA/NCAL wants long-term care residents, staff vaccinated against COVID by March 1
By
Lois A. Bowers
Dec 08, 2020
Governors and public health officials should ensure that residents and employees of long-term care facilities are prioritized before everyone else for COVID-19 vaccination and that they receive both doses...
COVID-19 ‘nightmare’ provides ‘teachable moment’ for industry: NIC panel
By
Kimberly Bonvissuto
Oct 07, 2020
COVID-19 is “a nightmare beyond any worst-case scenario” for the senior living and care industry, but the overriding message is “we’re going to get through this,” Mark Parkinson, president and...
McKnight’s 40 for 40: Mark Parkinson
By
James M. Berklan
Apr 27, 2020
They say major crises are when major leaders tower over others. If ever there were a time to prove that in the long-term care and senior living industries, it is during the current COVID-19 pandemic. Fortunately,...
Senior living communities in Washington, Maryland take precautions after positive COVID-19 test results
By
Lois A. Bowers
Mar 09, 2020
Senior living communities in Washington state and Maryland are taking steps to prevent an outbreak after people living in or visiting their communities tested positive for coronavirus disease 2019 (COVID-19)....
Dealing with senior living’s triple threat
By
John O'Connor
Oct 05, 2023
AHCA/NCAL President and CEO Mark Parkinson, addressing the opening session of the organizations’ 2023 convention, singled out three nightmares the long-term care sector finds itself dealing with.
Train employees for ‘acuity creep’ or face potential risk
By
Kimberly Bonvissuto
Oct 03, 2023
DENVER—The level of needs of older adults moving into assisted living communities today is similar to that of seniors who would move into nursing homes in the past, and if operators and providers don’t...