Recruiting and retaining employees always has been challenging, but it is increasingly so. In senior living, executives often scramble to get and keep key positions filled, frantically backfilling openings...
How to get the most from automated marketing in senior living
By
Sean Leonard
Apr 04, 2024
Here is what we know to be true about automation implementation — what works, what doesn’t work and where you can save time, effort and money.
Holistic dementia care reduces staff burdens, enhances provider market position
By
Paul Tanico
Feb 01, 2024
By adopting a comprehensive strategy that balances clinical insights, lifestyle interventions and economic considerations, staff members can unlock the potential for improved outcomes and elevate the facility’s...
Lessons from peers can help you achieve your desired marketing goals
By
Wendy O’Donovan Phillips
Nov 30, 2023
Big Buzz recently surveyed more than 100 senior living executives to uncover insights into how they achieve higher marketing outcomes through team alignment. When asked how often the sales and marketing...
3 questions to help residents find a primary care physician
By
Neil Patel, MD
Nov 16, 2023
By helping older adults understand how to evaluate their needs and how to find providers that align with them, you can help improve their quality of care — and their quality of life as they age.
7 best practices in team alignment for higher marketing outcomes
By
Wendy O’Donovan Phillips
Nov 09, 2023
100+ senior living executives recently identified seven best practices for achieving higher marketing outcomes through team alignment.
A 12-point call to action manifesto for senior living marketers
By
Wendy O’Donovan Phillips
Feb 09, 2023
If we expect people to take action, then we must clearly call them to action.
3 market opportunities in senior living
By
Don Pelgrim
Jan 26, 2023
Timing is everything, and for those who know where to look, marketplace opportunities will continue to abound.
‘Smart’ caregiving offers benefits to residents, staff
By
Katherine Wells
Aug 11, 2022
People are retiring later, healthcare needs are changing, and senior living is getting “smarter,” with convenience and collaborative communication as benefits.
Life plan communities earn high marks from residents
By
Michele Holleran, Ph.D., MBA
Apr 14, 2022
Overall resident satisfaction scores went up significantly during the COVID-19 pandemic. Although this finding may seem counterintuitive, there are plausible reasons for the positive scores.