Although the methods we use to market senior living have changed, they never have been more essential to supporting seniors seeking to escape isolation and gain added services and socialization benefits.
Choose love over fear when preparing to confront challenges
By
Loren Shook
Mar 18, 2024
Silverado’s Loren Shook shares steps leaders can take to help ensure that their organizations can navigate uncertainty while fulfilling their missions.
5 unexpected lessons learned from a retirement community roundtable
By
Derek Dunham
Oct 30, 2023
The Roundtable Project is a weekly meeting that is open to marketing leaders at retirement communities nationwide.
3 lessons that COVID has taught activity directors about reimagining resident programs
By
Michelle Sayre, CTRS, CDP
Jun 13, 2022
Armed with lessons from the pandemic, we’re now more creative, energized and excited to plan activities for our residents.
Trust and transparency are cornerstones of a healthy senior living culture
By
Shelley Esden
Mar 28, 2022
Across virtually all business categories, COVID-19 and its aftermath have accelerated and intensified trends that existed before the pandemic. Perhaps nowhere is that truer than in reaffirming the primacy...
Long-haul impacts on senior living — what to expect in 2022
By
Dwayne Clark
Jan 10, 2022
Three areas are emerging as critical to consumer confidence in 2022.
The good that came from COVID
By
Lynne Katzmann, Ph.D.
Jan 06, 2022
Mutual support and constructive dialog and, most important, common mission to protect and provide wellbeing for America’s older adults, is what we need as an industry and as leaders.
Senior housing: Positive outlook with challenging unknowns
By
Matt Caine
Dec 13, 2021
The coronavirus pandemic has presented a myriad of challenges for the senior housing sector. Even with the vaccine rollout earlier this year, many of these issues remain as the virulent delta variant and...
Powerful tools to protect employees’ mental well-being
By
Andrea Griesmar
Nov 22, 2021
When Brightview Senior Living began to see telltale signs of fatigue, stress and burnout, the company created a mental health initiative called “Roadmap to Mental Well-Being.”
Hindsight is 2020: COVID-19’s effects on older adults
By
Frederick Mark Paz, M.D.
Sep 13, 2021
As we move forward, let’s no forget to reflect on the lessons learned, the knowledge gained and the progress made in the midst of adversity, questioning not what brought us here but instead looking ahead...