Benchmark celebrates ‘confidently coming together again’ in advertising campaign
By
Kimberly Bonvissuto
Jul 29, 2021
While the delta variant and vaccine hesitancy are threatening visitation at some senior living communities, one provider is launching a campaign around its success in building resident confidence in reopening...
Some senior living operators add vaccine access to marketing toolkits to help rebuild occupancy
By
Kimberly Bonvissuto
Jan 25, 2021
As the COVID-19 pandemic sends occupancy rates plummeting in senior living communities, some operators are adding vaccine access to their marketing toolbox in a bid to entice prospective residents and...
Handwritten notes and ‘peek-a-boo’ tours top senior living marketing strategies during pandemic
By
Amy Novotney
Dec 21, 2020
As senior living operators consider strategies for 2021 amid the ongoing pandemic, several marketing executives say their firms are focused mainly on the soft skills of problem-solving and serving as support...
Sales, marketing teams need to ‘reshape the story’ to sell senior living post-COVID
By
Kimberly Bonvissuto
Oct 23, 2020
“It’s a different era we live in. It’s a different story we need to tell,” Jacquelyn Kung, DrPH, CEO of Activated Insights, told attendees during SMASH Week 2020.
Marketing campaign aims to share benefits of senior living in COVID-19 era
By
Kimberly Bonvissuto
Sep 10, 2020
A new marketing campaign is bringing together unaffiliated senior living communities and sponsors to communicate the benefits of senior living to prospective residents and their families in the era of...
How we market CCRC living in a COVID-19 hot spot
By
Eric L. Eichhorst
Jul 20, 2020
Although the methods we use to market senior living have changed, they never have been more essential to supporting seniors seeking to escape isolation and gain added services and socialization benefits.
5 unexpected lessons learned from a retirement community roundtable
By
Derek Dunham
Oct 30, 2023
The Roundtable Project is a weekly meeting that is open to marketing leaders at retirement communities nationwide.
Business briefs, Aug. 8
By
Kathleen Steele Gaivin
Aug 08, 2023
Employee COVID-19 vaccine mandates significantly increase uptake with little effect on staffing: study … Exaggerating occupancy could hurt sales, marketing expert says … DHC urges shareholders to consider...
Trust and transparency are cornerstones of a healthy senior living culture
By
Shelley Esden
Mar 28, 2022
Across virtually all business categories, COVID-19 and its aftermath have accelerated and intensified trends that existed before the pandemic. Perhaps nowhere is that truer than in reaffirming the primacy...
Building back occupancy will be a balancing act: speakers
By
Lois A. Bowers
Mar 25, 2022
However long it takes, the process of building back occupancy will take new approaches, according to speakers at the National Investment Center for Seniors Housing & Care Spring Conference.