Although the methods we use to market senior living have changed, they never have been more essential to supporting seniors seeking to escape isolation and gain added services and socialization benefits.
Choose love over fear when preparing to confront challenges
By
Loren Shook
Mar 18, 2024
Silverado’s Loren Shook shares steps leaders can take to help ensure that their organizations can navigate uncertainty while fulfilling their missions.
So, senior living isn’t healthcare after all?
By
John O'Connor
Jan 04, 2024
The senior living industry’s reinvention as a healthcare player just received a notable setback. In a court room, of all places. As McKnight’s Senior Living recently reported, a circuit court judge...
5 unexpected lessons learned from a retirement community roundtable
By
Derek Dunham
Oct 30, 2023
The Roundtable Project is a weekly meeting that is open to marketing leaders at retirement communities nationwide.
Dealing with senior living’s triple threat
By
John O'Connor
Oct 05, 2023
AHCA/NCAL President and CEO Mark Parkinson, addressing the opening session of the organizations’ 2023 convention, singled out three nightmares the long-term care sector finds itself dealing with.
Fighting the biggest threats to older adult health and wellness
By
Lois A. Bowers
Sep 18, 2023
Two toolkits are out to help senior living providers and others address some of the biggest threats to older adult health and wellness: influenza, respiratory syncytial virus, COVID-19 and falls.
Building owners must improve breathing conditions for our most vulnerable populations
By
Serene Almomen, PhD
Sep 14, 2023
The elderly — and all of us — deserve to know that the air we and our loved ones are breathing is safe and healthy.
Is loneliness at work the next pandemic?
By
Lois A. Bowers
Jun 26, 2023
A new study reveals that loneliness can be an issue for employees, even as the COVID-19 pandemic recedes. In fact, one group is calling loneliness “the next pandemic” in the workplace. But fortunately,...
What COVID-19 has taught senior living operators
By
John O'Connor
Mar 16, 2023
This might be a good time to size up COVID’s key lessons for senior living operators. Three clearly stick out.
Maybe the worst really is over
By
John O'Connor
Nov 10, 2022
For two solid years, the pandemic has been doing some very nasty things to the senior living sector. But if recent earnings calls are any indication, happier days may be here again.