A game-changing marketing opportunity for senior living
By
John O'Connor
Sep 28, 2023
But this week, another great reason for residents to enter your community was revealed. And it’s nothing short of groundbreaking.
New lead-generation effort launches for senior living
By
Lois A. Bowers
Apr 04, 2018
A new platform has launched with the goal of helping to connect senior living communities and prospective residents looking for new places to live.
Improving industry workforce, perceptions and access are 3 areas of focus for Argentum’s new strategic...
By
Kimberly Bonvissuto
Feb 09, 2023
Engaging, developing and supporting 2 million career opportunities in senior living, improving policymaker perceptions of the industry and making senior living more attractive to prospective residents...
Say goodbye to traditional paid search advertising – and hello to AI
By
Amy McClain
Jul 10, 2023
Senior living operators can work around Google Ad restrictions by leveraging intent-based ad targeting.
Big hair rock bands, fanny packs and printed monthly newsletters
By
Gerrit VandeKemp
Jun 03, 2021
What could these things possibly have in common?
What the next-gen senior really wants: A rooftop bar
By
Daniel Levy
May 16, 2022
Seniors want life. They want opportunities to be social with their friends. And what’s the best place for luxurious, fun socialization? You guessed it: a rooftop bar.
How senior living marketers can bridge the digital-to-offline disconnect and increase leads
By
Kayla Hammersmith
Jan 23, 2020
By connecting online ads to offline conversions, senior living marketers can create more effective and efficient digital marketing campaigns that increase leads, convert at higher rates and keep costs...
How to create a sense of urgency with prospective residents
By
Lara Moga
Aug 15, 2016
When a potential resident asks for time to consider moving in, how you respond could determine whether you close the sale.
Launching a new community
By
Lori Alford
Nov 14, 2016
Opening a new senior living community can present many unique challenges, but in my 25-plus years of experience, I have found that two actions are crucial.
Senior living operators are using a balanced, data-driven approach to reopening communities during the COVID-19 pandemic by continuously assessing risk, mitigating transmission and monitoring progress...