Brookdale sees 2.8 percent occupancy decline, but move-ins and online inquiries are up
By
Lois A. Bowers
Nov 06, 2020
Brookdale Senior Living experienced a 2.8% decline in occupancy from the end of the second quarter to the end of the third quarter but expects improvements as move-ins increase along with consumer confidence...
Brookdale spends $71 million to fight COVID-19, sees crisis as leadership opportunity
By
Kimberly Bonvissuto
Aug 12, 2020
Although COVID-19 has had significant effects on the senior housing industry as a whole, Brookdale Senior Living sees the crisis as an opportunity to lead, President and CEO Cindy Baier said Tuesday.
Brookdale’s home health and hospice business takes $15 million hit in third quarter due to pandemic
By
Lois A. Bowers
Nov 06, 2020
Revenue in Brookdale Senior Living’s Health Care Services segment, which includes home care and hospice, was flat compared with the second quarter but down 20% year-over-year, Brookdale President and...
Brookdale ‘firmly on road to recovery’ after 8 consecutive months of occupancy growth, CEO says
By
Lois A. Bowers
Nov 08, 2021
With eight consecutive months of occupancy growth, including the largest average occupancy increase in “at least the last six years” during the third quarter, Brookdale Senior Living is “firmly on...
COVID-19 battle not over, but Brookdale at ‘positive inflection point,’ CEO says
By
Kimberly Bonvissuto
May 10, 2021
Senior living is at a “positive inflection point” as sales and move-ins trend up, vaccination numbers increase and COVID-19 cases decrease, Brookdale Senior Living President and CEO Lucinda “Cindy”...
Coronavirus protocols, leverage position Brookdale for long-term growth
By
Kimberly Bonvissuto
Feb 26, 2021
Implementing protocols to protect residents and associates during the pandemic, and an agreement to sell a majority stake in its home health and hospice business, sets Brookdale Senior Living up for long-term...
Omega opens 2021 with $510M Brookdale acquisition, ‘far more selective’ approach to senior living...
By
Kimberly Bonvissuto
Feb 08, 2021
Omega Healthcare Investors started the year by completing a $510 million deal with Healthpeak Properties that resulted in the acquisition of 24 Brookdale Senior Living communities.
Brookdale expects COVID-19 expenses to reach $50 million for quarter, CEO says
By
Kimberly Bonvissuto
Jun 04, 2020
When it comes to COVID-19, Brookdale President and CEO Lucinda “Cindy” Baier said, shareholders and potential investors typically want to hear about four areas: protocols and progress on COVID-19 testing...
Brookdale takes ‘next step’ in pandemic in mandating staff vaccination: CEO
By
Kimberly Bonvissuto
Aug 06, 2021
Brookdale Senior Living President and CEO Lucinda “Cindy” Baier announced a COVID-19 vaccination mandate for its approximately 35,000 workers during today’s second-quarter earnings call,...