You may not like what the NIC’s middle-market study reveals
By
John O'Connor
Apr 13, 2017
It’s very possible the real payoff of the National Investment Center for Seniors Housing & Care study of middle-market demand for seniors housing may be the reality check it delivers. And here, I’m...
Affordable options for the middle class
By
Lois A. Bowers
Sep 03, 2019
As the senior living industry looks to find ways to serve the silver wave of baby boomers, including those in the middle market, all ideas should be on the table as potential solutions. Ever heard of the...
The big shift coming to senior living
By
Matt Thornhill
Oct 23, 2023
What’s going to happen when members of your best consumer segment don’t need you anymore? We know they already don’t want what you offer.
How urban design can fulfill senior living needs for baby boomers
By
David Banta
Aug 22, 2022
The design of today’s urban senior housing developments is being molded by several characteristics that are unique to this age cohort.