Tips to help you manage COVID-19 vaccine communication online
By
Annie Haarmann
Jan 21, 2021
After a year of hardship, senior living communities have reason to hope for better days ahead: the distribution of a COVID-19 vaccine. As widely reported, long-term care providers are among the first to...
7 best practices in team alignment for higher marketing outcomes
By
Wendy O’Donovan Phillips
Nov 09, 2023
100+ senior living executives recently identified seven best practices for achieving higher marketing outcomes through team alignment.
How to generate senior living leads online
By
Mona Hilton
Apr 28, 2016
A showdown is happening between traditional media and digital media, and the prize is control of mindshare and lead generation.
How sales enablement can speed up move-ins
By
Sharon Muniz
Feb 22, 2018
A proactive, always-evolving sales enablement process will go a long way in differentiating your community and services while helping you achieve your core business and care goals.
How to use storytelling to enrich your community
By
Wendy O’Donovan Phillips
Jul 14, 2022
Across the ages, stories have been passed down to build culture, entertain, educate and inspire. Storytelling started as an oral tradition, evolved to pictures then to writing. A memorable story discloses...
3 blind spots in your senior living business (and how to fix them)
By
Lindsay Casillas
Jun 07, 2018
Senior living professionals may have blind spots regarding prospective residents and the sales methods used to familiarize them with communities. Fortunately, ways exist to address them.
Is it time to call in the branding experts?
By
Bridget Levin
Jul 05, 2018
Changes in the senior living sector are happening fast, and your branding will need to keep pace.
4 ways sales teams can foster community in senior housing
By
Lindsay Casillas
Aug 02, 2018
Fostering an authentic sense of community is the most important part of working in any aspect of the senior living industry, but it is especially true in sales.
How the education industry prepared me for senior living
By
Christine Healy
Oct 26, 2023
A few lessons from early education have shaped how I think about marketing and growth in my new career in senior living.
How to get the most from automated marketing in senior living
By
Sean Leonard
Apr 04, 2024
Here is what we know to be true about automation implementation — what works, what doesn’t work and where you can save time, effort and money.