New referral site launches for senior living communities
By
Lois A. Bowers
Jan 10, 2017
Does the seniors housing and care industry need another source of leads? Lancaster, PA-based Track 5 Media believes the answer is yes and has launched SeniorCaring.com based on that premise.
Improving industry workforce, perceptions and access are 3 areas of focus for Argentum’s new strategic...
By
Kimberly Bonvissuto
Feb 09, 2023
Engaging, developing and supporting 2 million career opportunities in senior living, improving policymaker perceptions of the industry and making senior living more attractive to prospective residents...
Financial information best way to pre-qualify website visitors: research
By
Lois A. Bowers
Apr 07, 2016
If you want to attract and pre-qualify potential residents visiting your senior living community website, including financial information there is the best way to do it, according to a new research paper.
COVID-19 will drive innovation in senior living development: survey
By
Kimberly Bonvissuto
Sep 22, 2020
Creativity in design, financing, construction, operations and marketing is imperative to the senior living industry moving forward post-COVID-19, according to the results of a survey of for-profit senior...
Senior living prospects undaunted by COVID-19 pandemic: survey
By
Kimberly Bonvissuto
Aug 11, 2020
The COVID-19 pandemic has not diminished prospective residents’ interest in moving to a senior living community, with on-site access to care and services and socialization among the main perceived benefits,...
Kisco Senior Living pioneers new employee training program inspired by hospitality industry
By
Lois A. Bowers
Aug 14, 2018
Kisco Senior Living was looking for a way to take its customer service to the next level. The organization found a way to do it that no other senior living operator had found before.
5 ways to increase occupancy through marketing
By
Lois A. Bowers
Mar 29, 2018
More than 70% of senior living sales and marketing professionals are held directly accountable for occupancy in their communities, according to a new guide from Linkmedia360.
A Place for Mom is sold to new investors
By
Lois A. Bowers
Jul 06, 2017
A Place for Mom is being sold to technology investment firm Silver Lake and global growth equity firm General Atlantic by its current investor, growth private equity firm Warburg Pincus, the companies...
Study proving longevity benefits of senior living is something for operators to ‘jump up and down’...
By
Kimberly Bonvissuto
Mar 06, 2024
Older adults who live in senior living communities live longer, receive more healthcare services and benefit from greater rehabilitative and preventive care within the first two years of moving into a...
Maintaining independence is biggest draw for potential senior living residents, study suggests
By
Kimberly Bonvissuto
Jun 06, 2023
Highlighting their efforts to help residents maintain their independence may help senior living operators attract more residents than highlighting affordability, suggest the results of a McKinsey Health...