Amy Schectman, president and CEO of 2Life Communities, discusses the organization’s new Opus brand for middle-income older adults and the future of senior living with McKnight’s Senior Living...
McKnight’s Senior Living Newsmakers Podcast: What’s new in the middle market?
Mar 28, 2022
NIC Chief Economist Beth Mace and NIC Principal Ryan Brooks discuss the senior living industry’s latest efforts to reach middle-income older adults with McKnight’s Senior Living Editor Lois...
Your favorite columns of 2020
By
Lois A. Bowers
Dec 22, 2020
In a year dominated by the coronavirus, it’s not surprising that COVID-19 popped up more than once as a topic of our most-read columns of 2020 when we examined analytics related to website visitors,...
The increasing financial disparities in the ‘Forgotten Middle’
Feb 29, 2024
Experts from NORC at the University of Chicago discuss the increasing financial disparities among members of the “Forgotten Middle” and what they mean for senior living providers.
Senior living operators, ready for some small ball?
By
John O'Connor
May 23, 2019
A landmark report is calling on senior living operators to consider reducing prices.
You may not like what the NIC’s middle-market study reveals
By
John O'Connor
Apr 13, 2017
It’s very possible the real payoff of the National Investment Center for Seniors Housing & Care study of middle-market demand for seniors housing may be the reality check it delivers. And here, I’m...
Not so sure about that ‘silver wave’
By
Lois A. Bowers
Nov 11, 2019
Yes, the aging of the baby boomers may result in a “silver wave” of residents moving into senior living communities, but one investor is urging caution. And independent living “may be left out to...
New report shares way to ‘own’ the middle market
By
Lois A. Bowers
Oct 02, 2019
A new report offers a formula that senior living operators, developers and investors can use if they want to serve middle income older adults. Or at least “food for thought,” one author told...
New ‘playbook’ could help more providers serve the middle market
By
Lois A. Bowers
Aug 26, 2019
A two-year effort led by LeadingAge Virginia will culminate this fall in the release of a “playbook” designed to help senior living and care providers determine whether and how to serve middle-income...
Advice for those interested in the middle market
By
Lois A. Bowers
Nov 06, 2023
For senior living and care organizations looking to begin serving the middle market — and judging by the standing-room-only crowd at a session during the LeadingAge Annual Meeting Sunday afternoon, there...