Operators should emphasize lifestyle in marketing efforts: study
By
Lois A. Bowers
Feb 28, 2019
Operators can make their communities more appealing to prospective residents by focusing on lifestyle and avoiding phrases such as “age-restricted” and “active adult” in their marketing materials,...
Active adult communities growing in demand for many reasons: panelists
By
Lois A. Bowers
Nov 02, 2021
HOUSTON—As operators wrestle with determining a firm definition of active adult housing and related questions, the sector is experiencing growth in development and resident demand, said panelists participating...
What is active adult? NIC comes up with definition
By
Lois A. Bowers
Sep 09, 2022
With varying existing perceptions of what the growing “active adult” property type is, the National Investment Center for Seniors Housing & Care on Thursday released a definition in an effort to unify...
Senior living trends, challenges to watch in 2023
By
Lynne Moore
Dec 05, 2022
Things are improving, but in 2023, issues still will need to be addressed.
CCRC residents ‘significantly safer’ from COVID deaths than older adults not living in congregate...
By
Lois A. Bowers
Mar 02, 2023
SAN DIEGO—Residents of continuing care retirement communities were “significantly safer” from dying from COVID-19 than were older adults living in noncongregate residential settings in the greater...
Survey: 85% of adults want active adult and assisted living communities nearby
By
Lois A. Bowers
Sep 27, 2018
Eighty-five percent of adults think it is important to have active adult communities, assisted living communities and communities with shared facilities and outdoor spaces where they live, according to...
Residents’ chronic conditions could push operators to integrate care, housing: study
By
Kimberly Bonvissuto
Lois A. Bowers
Sep 15, 2022
WASHINGTON, DC — US senior living residents average more than a dozen chronic conditions each, and many residents use high-cost healthcare services, suggesting ways that operators can integrate care...
Active adult bumps assisted living from top spot for investor interest: CBRE report
By
Kimberly Bonvissuto
Jul 19, 2021
Senior housing and care investors expect positive occupancy recovery trends, with active adult communities re-emerging at the top of the opportunity list, according to the H1 2021 CBRE Seniors Housing...