Liz Fandel, chief marketing and innovation officer of FellowshipLIFE, shares thoughts about the changing expectations of senior living residents and prospective residents, ways that providers are marketing...
Recruitment marketing in senior living
By
Wendy O’Donovan Phillips
Sep 05, 2024
Recruiting and retaining employees always has been challenging, but it is increasingly so. In senior living, executives often scramble to get and keep key positions filled, frantically backfilling openings...
Tales from a mystery shopper: 3 avoidable mistakes community sales teams make
By
Jackie Stone
Aug 26, 2024
Not all mystery shopping experiences go well. Here are three mistakes made by sales team members and some very real quotes to go with them.
Your favorite columns of 2018
By
Lois A. Bowers
Dec 21, 2018
We’ve examined the analytics to reveal which subjects were top blog topics of interest for McKnight’s Senior Living website visitors, newsletter readers and social media followers and friends in 2018.
Your favorite columns of 2020
By
Lois A. Bowers
Dec 22, 2020
In a year dominated by the coronavirus, it’s not surprising that COVID-19 popped up more than once as a topic of our most-read columns of 2020 when we examined analytics related to website visitors,...
Your favorite columns of 2015
By
Lois A. Bowers
Dec 22, 2015
The chance to learn secrets to success drew McKnight’s Senior Living website visitors, newsletter readers and social media followers and friends to columns posted on the site in 2015, reveals an...
First impressions of a senior living community
By
Lois A. Bowers
Dec 12, 2016
Little things can add up when prospective residents and their families visit a senior living community. And they can mean much to residents living in a community as well. Here are some of the things Senior...
Welcoming in any language
By
Lois A. Bowers
Dec 12, 2022
A recent report from the US Census Bureau provides a reminder of the importance of working to appeal to a multicultural audience.
Sometimes being a good neighbor is simple
By
Lois A. Bowers
Sep 17, 2018
As peak hurricane season loomed, one senior living organization shared hurricane preparedness tips with local older adults who still live at home, their families and first responders.
Your choice: Likable or memorable?
By
Lois A. Bowers
Aug 07, 2023
If you’re looking to devise or revise a slogan for your organization, you may need to choose between likableness and memorableness, according to the findings of a recent study.