Senior living could lead cultural shift related to aging, report author says
By
Lois A. Bowers
Feb 22, 2018
The senior living industry, with innovation and imagination, could drive a new era of healthful aging, one of the authors of a new report from the Milken Institute told McKnight’s Senior Living....
Operators should emphasize lifestyle in marketing efforts: study
By
Lois A. Bowers
Feb 28, 2019
Operators can make their communities more appealing to prospective residents by focusing on lifestyle and avoiding phrases such as “age-restricted” and “active adult” in their marketing materials,...
How to solve for loneliness, boredom and helplessness in senior living
By
Jeannette McClennan
May 02, 2019
For years, we have been hearing about the impact of purpose on people’s lives. Take your residents through this process to help them identify theirs.
Latitude Margaritaville to get weeklong exposure on ‘Wheel of Fortune’
By
Lois A. Bowers
Oct 24, 2018
Latitude Margaritaville will get national TV exposure next week when the “Wheel of Fortune” game show takes place amid a custom set including images of the active adult communities and features a grand...
2020 opening planned for third Margaritaville community
By
Lois A. Bowers
May 23, 2018
Developers are shooting for an early 2020 opening for Latitude Margaritaville Watersound, in the Florida Panhandle.
Partners break ground for Latitude Margaritaville
By
Lois A. Bowers
Mar 29, 2017
Minto Communities and Margaritaville Holdings broke ground Tuesday for the Latitude Margaritaville active adult community planned for Daytona Beach, FL. The partners say they plan to open several more...
4 points about how disruptive forces are affecting senior living
By
Max Winters
Dec 09, 2019
Some major themes encapsulate a variety of conversations we’ve had with many of you and your colleagues in response to a year-long research effort to explore the senior living industry through fresh...
Latitude Margaritaville Daytona Beach named Best 55+ Community
By
Lois A. Bowers
Jan 08, 2019
Latitude Margaritaville Daytona Beach has been named Best 55+ Community by 55places.com, the website announced Monday.
Best new active adult communities named by website
By
Lois A. Bowers
Nov 09, 2018
A new list ranks the best new U.S. active adult communities using data and information from several sources.
The real crisis in senior housing
By
Jess Stonefield
Mar 05, 2018
The United States needs a new paradigm for caring for older generations, including a new approach to senior living.