Search to move-in usually takes six months or less: research
By
Lois A. Bowers
Sep 17, 2021
The majority (78.7%) of those searching for a senior living community or skilled nursing facility for themselves or a family member to move into are looking to relocate to a community in six or fewer months,...
Erickson unveils new name, logo as part of $3 billion expansion strategy
By
Lois A. Bowers
Apr 28, 2021
Erickson Living is changing its name to Erickson Senior Living and rolling out a new logo as part of a strategy that will see almost $3 billion in development and construction over the next five years....
U.S. News launches ‘Best Senior Living’ program
By
Lois A. Bowers
Sep 07, 2021
U.S. News & World Report has launched a “Best Senior Living” initiative with the goal of releasing inaugural listings for consumers in the first quarter of 2022. The program will cover individual...
Senior living inquiries, tours and move-ins still down, but trending upward
By
Kimberly Bonvissuto
Jun 05, 2020
Consumer inquiries, tours and move-ins to senior living communities still remain at lower levels than last year, but the industry generally is seeing encouraging signs as some COVID-19-related restrictions...
Operators have ‘heavy lifting’ to do to regain consumer confidence in wake of pandemic, experts say
By
Kimberly Bonvissuto
Apr 24, 2020
The COVID-19 pandemic has created challenges and shaken consumer confidence in the senior living industry. Operators will need to do some “heavy lifting” in its wake, according to one senior living...
Some senior living operators add vaccine access to marketing toolkits to help rebuild occupancy
By
Kimberly Bonvissuto
Jan 25, 2021
As the COVID-19 pandemic sends occupancy rates plummeting in senior living communities, some operators are adding vaccine access to their marketing toolbox in a bid to entice prospective residents and...