Retirement communities near universities create innovation, opportunities for all involved
By
Kimberly Bonvissuto
Sep 12, 2024
Older adults in the post-career life stage of their lives are looking to repurpose skills, make an impact and leave a legacy.
Centenarians say senior living life helps them age
By
Kimberly Bonvissuto
Aug 28, 2024
Senior living sales and marketing teams could learn a few things from two centenarians who recently talked about life, bucket lists and their secrets to longevity.
Shortening senior living sales cycle contributes to longer length of stay
By
Kimberly Bonvissuto
Aug 01, 2024
Showing prospective residents the value of moving into a senior living community sooner rather than waiting can have a tremendous effect on a community’s length of stay statistics, according to a sales...
Maintaining independence is biggest draw for potential senior living residents, study suggests
By
Kimberly Bonvissuto
Jun 06, 2023
Highlighting their efforts to help residents maintain their independence may help senior living operators attract more residents than highlighting affordability, suggest the results of a McKinsey Health...
Timely advice that respects your time
By
Lois A. Bowers
Oct 18, 2021
Emergency preparedness. Culture. Workforce challenges. Occupancy. The changing nature of senior living. Those are some of the topics we are covering in our new Newsmakers Podcast series.
Study proving longevity benefits of senior living is something for operators to ‘jump up and down’...
By
Kimberly Bonvissuto
Mar 06, 2024
Older adults who live in senior living communities live longer, receive more healthcare services and benefit from greater rehabilitative and preventive care within the first two years of moving into a...
Senior living operators are using a balanced, data-driven approach to reopening communities during the COVID-19 pandemic by continuously assessing risk, mitigating transmission and monitoring progress...
Social connections, engagement keys to winning over prospective senior living residents: survey
By
Kimberly Bonvissuto
Oct 07, 2021
Social connections, technology and access to the outdoors are key to winning over prospective residents to senior living, according to a new lifestyle survey of older adults.
Report: Older adults benefit from living with others
By
Lois A. Bowers
Feb 18, 2016
A new report from the Pew Research Center reaffirms the decline in use of some forms of senior living but also offers some potential angles for industry marketing professionals.
Targeting senior living prospects’ social circles, specific needs in marketing efforts may increase...
By
Kimberly Bonvissuto
Apr 13, 2021
Which benefits to emphasize in senior living marketing efforts will depend on individual prospects, but increasingly, such marketing efforts should include older adults’ social circles, according to...