Senior living operators are using a balanced, data-driven approach to reopening communities during the COVID-19 pandemic by continuously assessing risk, mitigating transmission and monitoring progress...
Social connections, engagement keys to winning over prospective senior living residents: survey
By
Kimberly Bonvissuto
Oct 07, 2021
Social connections, technology and access to the outdoors are key to winning over prospective residents to senior living, according to a new lifestyle survey of older adults.
COVID-19 shifts mindset of family caregivers about senior living decisions
By
Kimberly Bonvissuto
Sep 04, 2020
The global coronavirus pandemic has shifted the mindset of families and how they view senior care — and not in a good way, according to new research from a healthcare consulting firm. But senior living...
How to communicate about coronavirus and quell fear
By
Courtney Malengo, APR
Mar 12, 2020
Your community is about to go on trial in the court of public opinion. Here are some tips to communicate before and after COVID-19 cases are detected, to ensure that you are positioned to weather the storm.
Targeted, timely communication a key strategy for long-term care providers during pandemic: study
By
Kimberly Bonvissuto
Jul 07, 2020
When it comes to perceptions of assisted living and nursing homes — especially during the COVID-19 pandemic — communication is everything, according to an online survey of families.
How we market CCRC living in a COVID-19 hot spot
By
Eric L. Eichhorst
Jul 20, 2020
Although the methods we use to market senior living have changed, they never have been more essential to supporting seniors seeking to escape isolation and gain added services and socialization benefits.
Senior living prospects undaunted by COVID-19 pandemic: survey
By
Kimberly Bonvissuto
Aug 11, 2020
The COVID-19 pandemic has not diminished prospective residents’ interest in moving to a senior living community, with on-site access to care and services and socialization among the main perceived benefits,...
New insights into how to attract residents
By
Lois A. Bowers
Feb 09, 2021
There’s a lot to take in related to the American Seniors Housing Association’s second national consumer survey, conducted in December with ProMatura. Results were released Monday.
Recovering from emotional, economic effects of pandemic will dominate senior living in 2021
By
Lois A. Bowers
Jan 04, 2021
Virus-related matters will dominate the actions of senior living owners and operators for the time being, industry leaders told McKnight’s Senior Living.
5 unexpected lessons learned from a retirement community roundtable
By
Derek Dunham
Oct 30, 2023
The Roundtable Project is a weekly meeting that is open to marketing leaders at retirement communities nationwide.