Welltower buys 25-property portfolio for $502 million, will ‘significantly expand’ presence in active...
By
Lois A. Bowers
Jun 06, 2022
Welltower’s acquisition of a 25-property senior apartment portfolio from Wheatfield, NY-based Calamar Inc. for $502 million will “significantly expand its market leadership” in active adult housing...
Operators should emphasize lifestyle in marketing efforts: study
By
Lois A. Bowers
Feb 28, 2019
Operators can make their communities more appealing to prospective residents by focusing on lifestyle and avoiding phrases such as “age-restricted” and “active adult” in their marketing materials,...
Active adult communities growing in demand for many reasons: panelists
By
Lois A. Bowers
Nov 02, 2021
HOUSTON—As operators wrestle with determining a firm definition of active adult housing and related questions, the sector is experiencing growth in development and resident demand, said panelists participating...
Five Star Senior Living rebrands as AlerisLife, plans to diversify offerings
By
Lois A. Bowers
Jan 26, 2022
Newton, MA-based Five Star Senior Living has changed its name to AlerisLife Inc. effective immediately, the company announced this morning along with plans to expand its offerings to include active adult...
What is active adult? NIC comes up with definition
By
Lois A. Bowers
Sep 09, 2022
With varying existing perceptions of what the growing “active adult” property type is, the National Investment Center for Seniors Housing & Care on Thursday released a definition in an effort to unify...
Latitude Margaritaville to get weeklong exposure on ‘Wheel of Fortune’
By
Lois A. Bowers
Oct 24, 2018
Latitude Margaritaville will get national TV exposure next week when the “Wheel of Fortune” game show takes place amid a custom set including images of the active adult communities and features a grand...
2020 opening planned for third Margaritaville community
By
Lois A. Bowers
May 23, 2018
Developers are shooting for an early 2020 opening for Latitude Margaritaville Watersound, in the Florida Panhandle.
Partners break ground for Latitude Margaritaville
By
Lois A. Bowers
Mar 29, 2017
Minto Communities and Margaritaville Holdings broke ground Tuesday for the Latitude Margaritaville active adult community planned for Daytona Beach, FL. The partners say they plan to open several more...
Amenities, social opportunities drawing residents to active adult communities: survey
By
Lois A. Bowers
Oct 15, 2019
Amenities and social opportunities are the No. 1 reason those interested in 55+ active adult communities want to move, according to the 2019 55places National Housing Survey, the results of which were...
5 most popular active adult communities
By
Lois A. Bowers
Oct 11, 2016
The Villages in Florida tops the 2016 list of the 100 most popular 55+ and active adult communities compiled by Key West, FL-based TopRetirements.com. Other areas of the country are evident even among...