In a year dominated by the coronavirus, it’s not surprising that COVID-19 popped up more than once as a topic of our most-read columns of 2020 when we examined analytics related to website visitors,...
Pay no attention to senior living’s identity crisis
By
John O'Connor
Apr 19, 2018
The latest occupancy numbers for assisted living point to absorption issues. But they may reveal another issue as well.
5 senior living marketing points to remember in 2018
By
Kerry Phillips
Feb 12, 2018
We gathered a group of senior housing marketing experts to forecast upcoming trends.
Why is senior living overlooking this golden opportunity?
By
John O'Connor
Dec 07, 2017
To judge by many of the marketing materials the senior living field produces, a major benefit is not being touted.
Senior living could take a lesson from this Nobel Laureate
By
John O'Connor
Oct 12, 2017
What does the Nobel Memorial Prize in Economic Sciences have to do with senior living? Not much, except that perhaps the way you go about trying to fill your units may be seriously flawed.
An important ‘connection’ that senior living often overlooks
By
John O'Connor
Apr 27, 2017
I am not a marketing director for an assisted living or independent living community. But if I were, my message would be simple and direct.
‘What we’ve got here is failure to communicate’
By
John O'Connor
Apr 07, 2016
Wondering why it’s so difficult getting prospects to move in? Here’s my advice: Watch “Cool Hand Luke.”
Your favorite columns of 2015
By
Lois A. Bowers
Dec 22, 2015
The chance to learn secrets to success drew McKnight’s Senior Living website visitors, newsletter readers and social media followers and friends to columns posted on the site in 2015, reveals an...