79% of middle-income baby boomers have no savings for retirement care: research
By
Lois A. Bowers
Mar 14, 2019
The clock is ticking for even the youngest baby boomers to ensure that they have enough money to pay for their care needs in retirement, and yet a new study adds to a growing body of research that many...
Federal government considering ways to encourage middle-income Americans to buy long-term care insurance
By
Lois A. Bowers
May 28, 2019
The Trump administration is considering regulatory changes and new tax subsidies to encourage middle-income Americans to buy private long-term care insurance.
Middle-market M&A activity has declined nearly 22% year over year: Capstone Headwaters report
By
Amy Novotney
Aug 31, 2020
Middle-market merger and acquisition activity has fallen 21.6% since the second quarter of 2019, due to the pandemic severely slowing transaction volume. That’s according to a capital markets update...
New report shares way to ‘own’ the middle market
By
Lois A. Bowers
Oct 02, 2019
A new report offers a formula that senior living operators, developers and investors can use if they want to serve middle income older adults. Or at least “food for thought,” one author told...
Senior living community rebrands to attract middle-income older adults, adds nursing care
By
Kathleen Steele Gaivin
Jul 21, 2022
A Westland, MI, senior living community that was slated to close last year has found new life with rebranding meant to attract interest from middle-income older adults.
New middle-income senior living model framed by wellness culture
By
Kimberly Bonvissuto
Jul 07, 2021
Want to attract middle-income older adults? Emphasize lifestyle opportunities and comfortable residences, and allow residents and others who use community amenities to be able to choose from a menu of...
Lloyd Jones launching Sage Hill brand to appeal to middle-income older adults
By
Kathleen Steele Gaivin
Mar 04, 2022
Marietta, GA-based investment firm Lloyd Jones is set to launch a new brand, Sage Hill, aimed at middle-income older adults looking for assisted living and memory care.
Middle market senior housing requires special considerations, speakers say
By
Lois A. Bowers
Nov 01, 2018
By 2030, all baby boomers will have reached or passed the age of 65. Now is the time for senior living operators to conduct strategic planning to see whether expanding offerings to address a service gap...
Toledo, OH-based real estate investment trust Welltower unveiled a brand extension Wednesday to serve middle-income adults aged 55 or more years.
The future for middle markets may lie in service flexibility
By
Amy Novotney
May 08, 2020
To best serve the middle market, senior living operators will need to think more critically about the needs of seniors within this income level, said speakers during a webinar Thursday conducted by Argentum.