The secret to securing RSVPs: Three calls with a smile
By
Lara Moga
May 23, 2016
Aside from using direct mail, here’s what a sales team can do to secure RSVPs from prospects and have them arrive at the community on the day of the event.
The state of digital marketing in senior living
By
Jamison Gosselin
Jan 16, 2020
Digital marketing may be the answer to the major challenges affecting senior living in 2020.
Pay no attention to senior living’s identity crisis
By
John O'Connor
Apr 19, 2018
The latest occupancy numbers for assisted living point to absorption issues. But they may reveal another issue as well.
Needs or wants? Narrowing your priorities for your next building project
By
Chad Ulman
Jul 01, 2019
We may want a lot, but our budget likely will not accommodate all our collective “wants.”
5 ways to conquer an increasingly complex online world
By
Mike C. Gray, APR
Andrew K. Ryan, APR
Jan 19, 2016
If you are not positioning your community well online, then you may be missing out to your competition.
5 tips to turn a telephone connection into a sale
By
Lara Moga
Feb 01, 2016
In the senior living market, where prospects may be skittish with pending lifestyle changes, initial connections are especially important.
CCRC launches interactive map, virtual tour
By
Lois A. Bowers
Jan 03, 2017
In an effort to provide convenience and respond to the increasing technologic capabilities of residents, prospective residents and their families, a Florida continuing care retirement / life plan community...
How we market CCRC living in a COVID-19 hot spot
By
Eric L. Eichhorst
Jul 20, 2020
Although the methods we use to market senior living have changed, they never have been more essential to supporting seniors seeking to escape isolation and gain added services and socialization benefits.
Assisted living three times less likely than nursing homes to receive bad reviews
By
Lois A. Bowers
Oct 12, 2018
Assisted living communities garner far fewer negative reviews than do nursing homes, according to a look at “hundreds of thousands” of reviews.
What the next-gen senior really wants: A rooftop bar
By
Daniel Levy
May 16, 2022
Seniors want life. They want opportunities to be social with their friends. And what’s the best place for luxurious, fun socialization? You guessed it: a rooftop bar.