What’s better for senior living and care — the market or government?
By
Stephen A. Moses
Oct 25, 2021
By most measures, the more market-based independent and assisted living sectors fare better economically over time than the more government-dependent sectors. Why?
Medical marijuana use in assisted living is possible, with careful planning
By
Brian Rath
Aug 16, 2021
Assisted living communities can meet their residents’ desire for marijuana use with careful consideration and planning.
How we market CCRC living in a COVID-19 hot spot
By
Eric L. Eichhorst
Jul 20, 2020
Although the methods we use to market senior living have changed, they never have been more essential to supporting seniors seeking to escape isolation and gain added services and socialization benefits.
The 7 cardinal sins of marketing in aging services (and how to avoid them)
By
Wendy O’Donovan Phillips
Jul 30, 2018
Before investing in more marketing efforts, master the marketing mix by considering the mistakes committed by aging services organizations.
Senior living sales and marketing professionals reveal biggest challenges
By
Rick Whittington
May 14, 2018
A national survey provides insights into where senior care sales and marketing professionals should spend their time and energy.
More than a website: Digital marketing for senior living
By
Nicole Wagner
May 07, 2018
After your website is in place, what digital marketing tactics should your community use? Here are five ideas.
5 senior living marketing points to remember in 2018
By
Kerry Phillips
Feb 12, 2018
We gathered a group of senior housing marketing experts to forecast upcoming trends.
Senior living affiliation drivers: Recognizing unique market factors
By
Lisa McCracken
Sep 05, 2017
Senior living sponsorship transitions have many key drivers. Providers can ask themselves certain questions to help determine whether affiliations, acquisitions or dispositions may be wise strategic alternatives.
Northbridge goes Hollywood with Paul Sorvino and Martin Landau film
By
Gerry Gallin
Jan 25, 2016
When “The Last Poker Game” hits the silver screen this fall, a senior living community will be one of the stars. Here’s an inside look — with photos — at production of the film, which...
Get smart about brain health
By
Catherine O’Brien, Ph.D.
Mar 02, 2015
Activity directors and lifestyle coordinators across the country are trying to find the best solutions for residents who request “brain games” out of a desire to improve their memory and sharpen...