‘Smart’ caregiving offers benefits to residents, staff
By
Katherine Wells
Aug 11, 2022
People are retiring later, healthcare needs are changing, and senior living is getting “smarter,” with convenience and collaborative communication as benefits.
Life plan communities earn high marks from residents
By
Michele Holleran, Ph.D., MBA
Apr 14, 2022
Overall resident satisfaction scores went up significantly during the COVID-19 pandemic. Although this finding may seem counterintuitive, there are plausible reasons for the positive scores.
When senior living marketing is nothing short of sinful
By
John O'Connor
Mar 31, 2022
In “The Practical Drucker,” author William A. Cohen lays out the five great marketing sins many businesses commit. To say they are relevant to senior living operators in 2022 would be an extreme understatement.
What’s better for senior living and care — the market or government?
By
Stephen A. Moses
Oct 25, 2021
By most measures, the more market-based independent and assisted living sectors fare better economically over time than the more government-dependent sectors. Why?
Medical marijuana use in assisted living is possible, with careful planning
By
Brian Rath
Aug 16, 2021
Assisted living communities can meet their residents’ desire for marijuana use with careful consideration and planning.
How senior living operators can come out ahead on challenging renewals – pandemics, hard markets and...
By
Jordan Parnell
Gerald Stoll
Dec 10, 2020
You can take steps that will equip you to deal with a lot of the short-term pressure — and also put your organization in a much better position from a risk perspective over the long term.
The meaning of smart aging for older adults and care providers
By
Fahad Aziz
Nov 05, 2020
Aging adults have several options to choose from when they need support in their everyday lives, among them home healthcare, assisted living and continuing care retirement communities. For many, one question...
How we market CCRC living in a COVID-19 hot spot
By
Eric L. Eichhorst
Jul 20, 2020
Although the methods we use to market senior living have changed, they never have been more essential to supporting seniors seeking to escape isolation and gain added services and socialization benefits.
How senior living marketers can bridge the digital-to-offline disconnect and increase leads
By
Kayla Hammersmith
Jan 23, 2020
By connecting online ads to offline conversions, senior living marketers can create more effective and efficient digital marketing campaigns that increase leads, convert at higher rates and keep costs...
The state of digital marketing in senior living
By
Jamison Gosselin
Jan 16, 2020
Digital marketing may be the answer to the major challenges affecting senior living in 2020.