How to get members of my sales and marketing team to sharpen their strategic focus
By
Jim Moore
May 15, 2018
The frequently asked questions concept is a very effective and credible marketing communication strategy.
How older adults’ perceptions due to COVID-19 affect the future of senior living
By
Jim Moore
Dec 11, 2020
Operators will need to take several steps to make prospective residents feel safe.
Study: Flu shots may offer senior living communities a competitive advantage
By
Lois A. Bowers
Jan 04, 2018
Senior living communities that successfully encourage flu vaccination among staff members may have a marketing advantage over competing communities, suggests new research into consumer preferences.