COVID-19 shifts mindset of family caregivers about senior living decisions
By
Kimberly Bonvissuto
Sep 04, 2020
The global coronavirus pandemic has shifted the mindset of families and how they view senior care — and not in a good way, according to new research from a healthcare consulting firm. But senior living...
Where your new residents are moving from
By
Lois A. Bowers
Sep 19, 2016
A new survey of visitors to senior care-related websites reveals where older adults are living and, when they are residing in senior living communities, where they moved from. Survey results also detail...
Seniors, families benefit from move to assisted living, survey shows
By
Lois A. Bowers
Oct 06, 2016
Results of new research give assisted living marketing and sales professionals fresh data to share with prospective residents and their families about benefits both can experience when an older adult moves...
Medical, safety concerns driving senior living move-ins
By
Lois A. Bowers
Sep 29, 2016
Medical and safety concerns are the chief motivators for moves into senior living communities, according to the results of the latest Caregiver Journey survey by Caring.com. The survey also uncovered the...
Trust and transparency are cornerstones of a healthy senior living culture
By
Shelley Esden
Mar 28, 2022
Across virtually all business categories, COVID-19 and its aftermath have accelerated and intensified trends that existed before the pandemic. Perhaps nowhere is that truer than in reaffirming the primacy...
Sinceri CEO discusses rebranding, the future, and the importance of listening to employees
By
Lois A. Bowers
Oct 04, 2021
Sinceri Senior Living CEO Chris Belford shares insights as JEA changes its name to Sinceri and the industry looks beyond the pandemic.
Some senior living operators add vaccine access to marketing toolkits to help rebuild occupancy
By
Kimberly Bonvissuto
Jan 25, 2021
As the COVID-19 pandemic sends occupancy rates plummeting in senior living communities, some operators are adding vaccine access to their marketing toolbox in a bid to entice prospective residents and...
Crisis communication: Senior living sector’s challenges are in the early stage
By
Tim O'Brien
Sep 08, 2020
The pandemic has really sunk the industry’s reputation, and it’s going to take a lot to revive it. These PR strategies can be used to increase business and attract employees.
How to stay competitive in a time of oversupply
By
Lois A. Bowers
Jun 10, 2019
Eric Mendelsohn on Thursday provided a peek into National Health Investors’ playbook for helping its operators stay competitive when a new senior living community is opening nearby.
New crowdsourcing site aims to help older adults decide where to retire
By
Lois A. Bowers
Jan 22, 2019
A new website aims to help older adults determine where to live in retirement through user-contributed reviews and other content, and it has the backing of a major senior living operator.