Partnerships critical to serving middle-income older adults, NIC speakers say
By
Lois A. Bowers
Mar 06, 2020
Panelists discussed how to cost-effectively deliver healthcare to middle-income older adults in senior housing on Thursday at the NIC Spring Conference.
‘Stay tuned’ as Welltower devises more affordable products for the middle market, CEO says
By
Lois A. Bowers
Jun 06, 2019
Although Welltower has “curated” its seniors housing portfolio to focus on properties in “high barrier-to-entry markets,” the real estate investment trust is aware that middle-income individuals...
54 percent of middle-income seniors could need housing, care help by 2029, NIC-funded study finds
By
Lois A. Bowers
Apr 24, 2019
Fifty-four percent of the 14.4 million middle-income older adults in 2029 in the United States will lack the financial resources to pay for senior housing and care, and a combination of public and private...
$125,000 NIC study will assess demand for middle-market seniors housing
By
Lois A. Bowers
Apr 11, 2017
The National Investment Center for Seniors Housing & Care is spending $125,000 to study the demand for middle-market seniors housing, the organization formally announced Monday. NIC CEO Robert G. Kramer...
Just the beginning for middle market push
By
Lois A. Bowers
Sep 16, 2019
We’ve read — and McKnight’s Senior Living has written — much about the growing need for senior housing for middle-income older adults since April. Interest has not abated.
Technology, affordability, desirability key to attracting next generation of senior living residents
By
Kimberly Bonvissuto
Oct 26, 2021
ATLANTA — The pandemic influenced and supported a desire among older adults to age in place rather than move into seniors housing. Now, according to experts, the industry needs to proactively respond...
How to make senior living more appealing
By
Lois A. Bowers
May 06, 2019
A new study projects that at least 54% of middle-income adults in 2029 won’t be able to afford senior living. But even if people can afford it, will they want it?
Big senior living stories of 2019
By
Lois A. Bowers
Dec 23, 2019
Here’s a look at some of the news that occupied many minds in senior living over the past year.
Leaders identify funding sources for senior living wellness model
By
Kimberly Bonvissuto
Jul 22, 2022
Senior living operators looking for ways to pay for an increased presence of wellness programming in their communities have several options, concluded a think tank of senior living leaders who attended...
Meeting the needs of older adults means focusing on the middle, industry experts say
By
Kimberly Bonvissuto
Oct 09, 2020
Economic pressures placed on middle-income older adults during the COVID-19 pandemic has created a growing population of seniors with housing needs but limited resources. Senior housing providers recognize...