6 ways to minimize risk within your senior living community
By
Kenita Hill
May 12, 2022
If you can maintain a low level of risk in your senior housing community, it can keep your residents and staff members safe.
5 ways senior living communities are evolving to attract active baby boomers
By
Judy Good
Apr 10, 2017
Senior living communities are devising new ways to attract and fulfill the needs of active boomers who want to be able to age in place and have opportunities for creative education and personal exploration.
Why is senior living overlooking this golden opportunity?
By
John O'Connor
Dec 07, 2017
To judge by many of the marketing materials the senior living field produces, a major benefit is not being touted.
Timely advice that respects your time
By
Lois A. Bowers
Oct 18, 2021
Emergency preparedness. Culture. Workforce challenges. Occupancy. The changing nature of senior living. Those are some of the topics we are covering in our new Newsmakers Podcast series.
Do Americans understand what a CCRC Is?
By
Shelley Ballet
Mar 14, 2016
We need to work together to change the perceptions that keep people from exploring the continuing care retirement community as a healthy, positive, viable lifestyle choice.
Maybe it’s time to change the message
By
John O'Connor
Nov 12, 2015
A new survey sheds light on what the message of senior living communities’ marketing materials should be, but reality doesn’t match.
How to stay competitive in a time of oversupply
By
Lois A. Bowers
Jun 10, 2019
Eric Mendelsohn on Thursday provided a peek into National Health Investors’ playbook for helping its operators stay competitive when a new senior living community is opening nearby.
6 tips for optimizing your senior living website
By
Jamison Gosselin
Dec 12, 2019
If your goal is conversion, then website design must be a priority.
Are you ready for the Solo Agers?
By
Sara Zeff Geber, Ph.D.
Mar 26, 2018
Developers, owners and managers of residential retirement communities must start now to plan for the influx of residents who do not have the traditional family support. Here are some points to consider...
How senior living marketers can bridge the digital-to-offline disconnect and increase leads
By
Kayla Hammersmith
Jan 23, 2020
By connecting online ads to offline conversions, senior living marketers can create more effective and efficient digital marketing campaigns that increase leads, convert at higher rates and keep costs...