How video storytelling in senior living affects communities’ net operating income
By
Eric Varin
Oct 14, 2021
I’m hesitant to label video storytelling as a miracle cure to all of senior living’s woes, but it has proven to be an extremely powerful tool in the constant battle for improved NOI in senior living.
Turning hidden costs in your admissions process into savings
By
Darren Mathis
Jul 11, 2019
Your admissions process has a cost, and it’s higher than you might think.
How senior living marketers can bridge the digital-to-offline disconnect and increase leads
By
Kayla Hammersmith
Jan 23, 2020
By connecting online ads to offline conversions, senior living marketers can create more effective and efficient digital marketing campaigns that increase leads, convert at higher rates and keep costs...
The state of digital marketing in senior living
By
Jamison Gosselin
Jan 16, 2020
Digital marketing may be the answer to the major challenges affecting senior living in 2020.
Assisted living feels like home with help from SBA 504 loan
By
Barbara Morrison
Sep 08, 2022
The SBA 504 loan program offers lower down payments than conventional commercial real estate loans, as well as fixed interest rates for the life of the loan and longer amortizations — typically 25 years...
Take control of senior living community maintenance with better reporting
By
Dan Roberge
Jun 16, 2022
Get yourself on a good digital work order system and you’ll find maintaining your senior living community effectively a whole lot easier.
Keeping senior living residents safe with video and audio analytics
By
Paul Baratta
Sep 15, 2022
Typically thought of as strictly security technology, today’s surveillance devices are proving that they go far beyond traditional “security” applications, contributing to overall resident safety...
Finding the right fit: Design lessons learned from people with dementia
By
Marije Seinen
Sep 01, 2022
As a user-centered designer, I’ve spent part of my career working to improve the lives of people living with dementia. In healthcare, I’ve seen firsthand that the success of a product often hinges...
The importance of indoor air quality for prospective residents of senior living
By
Carolina Campanella, Ph.D.
Jan 20, 2022
Now is the time to listen to the concerns of prospective residents and their families and take actions to provide a safer, healthier living environment and raise consumer confidence.
How a dining chair can reduce costs and increase revenue for senior living communities
By
Scott Cyre
Nov 18, 2021
If cost reduction is to be realized in the dining room, administrators and executives alike will need to address the problems related to the premature replacement of chairs and flooring.