Liz Fandel, chief marketing and innovation officer of FellowshipLIFE, shares thoughts about the changing expectations of senior living residents and prospective residents, ways that providers are marketing...
Recruitment marketing in senior living
By
Wendy O’Donovan Phillips
Sep 05, 2024
Recruiting and retaining employees always has been challenging, but it is increasingly so. In senior living, executives often scramble to get and keep key positions filled, frantically backfilling openings...
Tales from a mystery shopper: 3 avoidable mistakes community sales teams make
By
Jackie Stone
Aug 26, 2024
Not all mystery shopping experiences go well. Here are three mistakes made by sales team members and some very real quotes to go with them.
Jonesing for separate recognition
By
Lois A. Bowers
Apr 15, 2024
How is it that in my 11 years of writing about the long-term care profession, which has been talking about the coming “silver wave” of baby boomers all that time (and more), I don’t recall ever hearing...
Who is Generation Jones?
By
Lynne Moore
Jun 24, 2024
The Baby Boom generation is a huge demographic that will have a significant impact on the senior living and healthcare industry, but it cannot be considered as a homogenous group.
Why pricing transparency in crucial in senior living
By
Lynne Moore
Apr 15, 2024
The next generation of senior consumers will be more discerning about how and where to spend their money — and in their definition of value.
Philanthropy is a team sport
By
Z. Allen Abbott, PhD
Marianna Calabrese
Cheryl Franceschi
Sarah Malchow
Lisa Woletz
Apr 22, 2024
The most essential characteristic for philanthropic success is teamwork. When all understand their vested interest in philanthropy’s success, and they understand the role they play, everyone wins.
Shortening senior living sales cycle contributes to longer length of stay
By
Kimberly Bonvissuto
Aug 01, 2024
Showing prospective residents the value of moving into a senior living community sooner rather than waiting can have a tremendous effect on a community’s length of stay statistics, according to a sales...