Recruiting and retaining employees always has been challenging, but it is increasingly so. In senior living, executives often scramble to get and keep key positions filled, frantically backfilling openings...
Exaggerating occupancy could hurt sales, marketing expert says
By
Kimberly Bonvissuto
Aug 08, 2023
It’s crunch time for senior living operators looking to increase occupancy, but exaggerating occupancy levels may end up cultivating negativity from prospective residents rather than snagging sales,...