Experts share keys to present, future success in developing for the middle market
By
Kimberly Bonvissuto
Sep 25, 2024
Meeting middle-income older adults’ needs for housing and services involves many challenges and opportunities, and senior living and care operators must be part of the solution, according to experts...
Survey reveals knowledge gap in long-term care planning among income groups
By
Donna Shryer
Sep 18, 2024
A new survey reveals that 77% of upper-income consumers are familiar with long-term care insurance, compared with only 67% of middle-income consumers, highlighting a significant knowledge gap in long-term...
Assisted living edges out home care, nursing home as paid long-term care choice for middle class
By
Lois A. Bowers
Aug 29, 2024
Assisted living community living edged out professional at-home care and nursing home care as the paid long-term care option of choice for US middle class retirees who predicted in a recent survey what...
Advice for those interested in the middle market
By
Lois A. Bowers
Nov 06, 2023
For senior living and care organizations looking to begin serving the middle market — and judging by the standing-room-only crowd at a session during the LeadingAge Annual Meeting Sunday afternoon, there...
The big shift coming to senior living
By
Matt Thornhill
Oct 23, 2023
What’s going to happen when members of your best consumer segment don’t need you anymore? We know they already don’t want what you offer.
Illinois’ first and oldest nonprofit will use $14M gift to serve ‘forgotten middle’ in senior care
By
Kathleen Steele Gaivin
Dec 08, 2023
The Chicago Scots, Illinois’ first and oldest nonprofit organization, received a foundational gift of $14 million from the Negaunee Foundation. This is the largest donation in the Chicago Scots 178-year...
Navigate the middle market by checking the right boxes
By
Kimberly Bonvissuto
Mar 08, 2024
The 2019 “Forgotten Middle” study highlighted the need for housing and care for older adults with incomes too high to qualify for federal assistance but not enough resources to be able to afford private-pay...
Is senior living prepared for the incoming wave of middle-income older adults?
By
Lynne Moore
Nov 27, 2023
Senior housing operators, healthcare and other service providers and public policy makers are going to have to work together to develop creative solutions to serving this significant middle-income cohort.
Headwaters Group officially launches in middle-market active adult rental space
By
Kathleen Steele Gaivin
Jan 06, 2023
Denver-based Headwaters Group formally announced its launch Wednesday to serve middle-market active adults.
Innovative opportunities to serve the middle market are waiting: panel
By
Kimberly Bonvissuto
Feb 02, 2024
The time has come for the senior housing and care sector to figure out how to scale housing and services to meet the needs of the growing market of middle-income older adults, a panel of experts said Thursday.