Experts share keys to present, future success in developing for the middle market
By
Kimberly Bonvissuto
Sep 25, 2024
Meeting middle-income older adults’ needs for housing and services involves many challenges and opportunities, and senior living and care operators must be part of the solution, according to experts...
Navigate the middle market by checking the right boxes
By
Kimberly Bonvissuto
Mar 08, 2024
The 2019 “Forgotten Middle” study highlighted the need for housing and care for older adults with incomes too high to qualify for federal assistance but not enough resources to be able to afford private-pay...
Innovative opportunities to serve the middle market are waiting: panel
By
Kimberly Bonvissuto
Feb 02, 2024
The time has come for the senior housing and care sector to figure out how to scale housing and services to meet the needs of the growing market of middle-income older adults, a panel of experts said Thursday.
Building for the middle market means a ‘fair product at a fair price’
By
Kimberly Bonvissuto
Nov 16, 2023
When Washington state-based Wesley embarked on a total redevelopment of its more than 80-year-old campus, executives reached into their history of mission and service to target a growing area of need:...
Advice for those interested in the middle market
By
Lois A. Bowers
Nov 06, 2023
For senior living and care organizations looking to begin serving the middle market — and judging by the standing-room-only crowd at a session during the LeadingAge Annual Meeting Sunday afternoon, there...
Middle market is ‘the future of life plan communities,’ providers say
By
Kimberly Bonvissuto
Oct 26, 2022
Serving middle-income individuals is the future of life plan communities, Episcopal Retirement Services President and CEO Laura Lamb says.
Headwaters Group officially launches in middle-market active adult rental space
By
Kathleen Steele Gaivin
Jan 06, 2023
Denver-based Headwaters Group formally announced its launch Wednesday to serve middle-market active adults.
California study holds lessons for middle-market providers nationwide: NIC
By
Kathleen Steele Gaivin
Nov 01, 2022
The first state-level assessment of middle-income older adults that the National Investment Center for Senior Housing & Care conducted has lessons for providers all over the country, NIC Senior Principal...
Digital brokerage firm Offerd expands into senior living market
By
Kathleen Steele Gaivin
Sep 05, 2024
Digital brokerage firm Offerd has expanded into the senior living market, the Austin, TX-based company announced Wednesday.
The increasing financial disparities in the ‘Forgotten Middle’
Feb 29, 2024
Experts from NORC at the University of Chicago discuss the increasing financial disparities among members of the “Forgotten Middle” and what they mean for senior living providers.