How to appropriately and accurately define your primary market area
By
Lynne Moore
Apr 03, 2023
Q: How do I appropriately and accurately define my primary market area? A: In a market feasibility study, one of the first tasks will be to define the primary market area for a senior housing community....
Market studies can help with senior living decisions in several ways
By
Lynne Moore
Jan 30, 2023
A market study will provide critical intelligence to help reduce risk during the planning process and increase chances of future success.
Why mystery shopping should be part of your marketing strategy
By
Lynne Moore
Sep 26, 2022
Mystery shopping the competition will provide the information and ammunition needed to develop your strategy and fine tune your sales and marketing program.
Intergenerational living’s growing influence on senior housing
By
Lynne Moore
Aug 05, 2024
Intergenerational living is a growing trend that is influencing the development of new senior living models.
Tech tools promote independence, seniors say
By
John O'Connor
Aug 05, 2024
A new report from US News & World Report reveals two important priorities for adults aged 55 or more years. The first is that most (93%) see aging in place as an “important goal.” The second is that...
AI can help cut billing tasks, but some staff not buying in
By
Kimberly Marselas
Aug 05, 2024
Artificial intelligence can pay major dividends when it comes to managing back-office billing efforts, but the key to maximizing payments with it lies in knowing exactly where to build in coaching and...
Kendal CEO Vassar Byrd discusses Kendal, her previous position and ‘some really fun things’
By
Lois A. Bowers
Jun 24, 2024
New Kendal Corp. CEO Vassar Byrd recently spent a few minutes with McKnight’s Senior Living discussing her professional roles, her love of dragon boat racing, and how the those two worlds could overlap.
2024 McKnight’s Women of Distinction Awards and Forum
Jun 21, 2024
To read and see more about the 2024 McKnight’s Women of Distinction Awards and Forum, see these articles and video: In the photos above: Top left: McKnight’s Senior Living Editor Lois Bowers, left,...
2024 McKnight’s Pinnacle Awards
Jun 21, 2024
To read more about the 2024 McKnight’s Pinnacle Awards, see these articles: In the photos above: Top row, left: Inspiration Award winner Esmerelda Lee, COO and EVP at Century Park Associates, engages...
A positive early verdict for AI in LTC, with caveats noted
By
John Hall
Jun 21, 2024
Experts say artificial intelligence tools have the potential to free staff for critical tasks and to offer deeper insights into community operations.