An 8-step approach to social media marketing in senior living
By
Wendy O’Donovan Phillips
Jul 17, 2023
Here is an eight-step approach to social media marketing using tools and approaches to streamline your efforts and bolster results.
Industry benchmarking for optimum investment in marketing collateral assets
By
Wendy O’Donovan Phillips
Apr 10, 2023
Given what a monumental choice it is to select a senior living home, it is not likely that a potential resident or his or her family will make that selection based on seeing a digital ad, although such...
How to appropriately and accurately define your primary market area
By
Lynne Moore
Apr 03, 2023
Q: How do I appropriately and accurately define my primary market area? A: In a market feasibility study, one of the first tasks will be to define the primary market area for a senior housing community....
Market studies can help with senior living decisions in several ways
By
Lynne Moore
Jan 30, 2023
A market study will provide critical intelligence to help reduce risk during the planning process and increase chances of future success.
The No. 1 missed content marketing opportunity in senior living and care
By
Wendy O’Donovan Phillips
Jan 17, 2023
More than half of recent survey respondents said they get up to 25% of leads from content marketing. Here’s how this amount can be increased.
Why mystery shopping should be part of your marketing strategy
By
Lynne Moore
Sep 26, 2022
Mystery shopping the competition will provide the information and ammunition needed to develop your strategy and fine tune your sales and marketing program.
Tales from a mystery shopper: 3 avoidable mistakes community sales teams make
By
Jackie Stone
Aug 26, 2024
Not all mystery shopping experiences go well. Here are three mistakes made by sales team members and some very real quotes to go with them.
Converting your licensure? Top 10 considerations for a smooth transition
By
Julie Heiberger, AIA, NCARB, LEED AP
Aug 19, 2024
Converting a licensure from skilled nursing to another form of care is not for the faint of heart, but with vision, planning and effective communication, a team of professionals can expedite a smooth transition.
Engaging male residents to improve social interactions, health
By
Dan Guanio
Aug 12, 2024
For activities directors, getting men involved in community life proves to be a challenge. Having a large group of men meet regularly is practically unheard of. But the benefits of social interaction make...
Intergenerational living’s growing influence on senior housing
By
Lynne Moore
Aug 05, 2024
Intergenerational living is a growing trend that is influencing the development of new senior living models.