Tales from a mystery shopper: 3 avoidable mistakes community sales teams make
By
Jackie Stone
Aug 26, 2024
Not all mystery shopping experiences go well. Here are three mistakes made by sales team members and some very real quotes to go with them.
Shortening senior living sales cycle contributes to longer length of stay
By
Kimberly Bonvissuto
Aug 01, 2024
Showing prospective residents the value of moving into a senior living community sooner rather than waiting can have a tremendous effect on a community’s length of stay statistics, according to a sales...
Maintaining independence is biggest draw for potential senior living residents, study suggests
By
Kimberly Bonvissuto
Jun 06, 2023
Highlighting their efforts to help residents maintain their independence may help senior living operators attract more residents than highlighting affordability, suggest the results of a McKinsey Health...
Study proving longevity benefits of senior living is something for operators to ‘jump up and down’...
By
Kimberly Bonvissuto
Mar 06, 2024
Older adults who live in senior living communities live longer, receive more healthcare services and benefit from greater rehabilitative and preventive care within the first two years of moving into a...
How the education industry prepared me for senior living
By
Christine Healy
Oct 26, 2023
A few lessons from early education have shaped how I think about marketing and growth in my new career in senior living.
A game-changing marketing opportunity for senior living
By
John O'Connor
Sep 28, 2023
But this week, another great reason for residents to enter your community was revealed. And it’s nothing short of groundbreaking.
‘The Golden Bachelor’ could be a golden opportunity
By
Lois A. Bowers
Oct 23, 2023
Is “The Golden Bachelor” another example of stereotyping and ageism? Or is the show’s outreach and focus on older adults a reason to cheer?
Why pricing transparency in crucial in senior living
By
Lynne Moore
Apr 15, 2024
The next generation of senior consumers will be more discerning about how and where to spend their money — and in their definition of value.
Repositioning plans can help improve census, margin in senior living
By
Kimberly Bonvissuto
Oct 20, 2023
Revitalizing marketability and driving higher occupancy in a competitive senior living market can be boiled down to developing strategic repositioning plans to ensure a successful future, according to...
Senior living trends, challenges to watch in 2023
By
Lynne Moore
Dec 05, 2022
Things are improving, but in 2023, issues still will need to be addressed.