Navigate the middle market by checking the right boxes
By
Kimberly Bonvissuto
Mar 08, 2024
The 2019 “Forgotten Middle” study highlighted the need for housing and care for older adults with incomes too high to qualify for federal assistance but not enough resources to be able to afford private-pay...
Innovative opportunities to serve the middle market are waiting: panel
By
Kimberly Bonvissuto
Feb 02, 2024
The time has come for the senior housing and care sector to figure out how to scale housing and services to meet the needs of the growing market of middle-income older adults, a panel of experts said Thursday.
Report suggests market opportunities for senior living
By
Kathleen Steele Gaivin
Dec 19, 2023
Conventional wisdom that care at home is less costly than assisted living is not necessarily true anymore, according to a recent report from the Joint Center for Housing Studies of Harvard University and...
Building for the middle market means a ‘fair product at a fair price’
By
Kimberly Bonvissuto
Nov 16, 2023
When Washington state-based Wesley embarked on a total redevelopment of its more than 80-year-old campus, executives reached into their history of mission and service to target a growing area of need:...
Advice for those interested in the middle market
By
Lois A. Bowers
Nov 06, 2023
For senior living and care organizations looking to begin serving the middle market — and judging by the standing-room-only crowd at a session during the LeadingAge Annual Meeting Sunday afternoon, there...
Integrating housing and healthcare to stimulate move-ins and margins
By
Kimberly Bonvissuto
Oct 27, 2023
CHICAGO — For decades, the senior housing industry catered to the business of wants, building on lessons from the hospitality industry in offering comfort, ease and fun. But only 10% of Americans have...
The increasing financial disparities in the ‘Forgotten Middle’
Feb 29, 2024
Experts from NORC at the University of Chicago discuss the increasing financial disparities among members of the “Forgotten Middle” and what they mean for senior living providers.
Black and Hispanic older adults in ‘Forgotten Middle’ are ‘worst off’
By
Lois A. Bowers
Feb 16, 2024
Trends in home ownership and equity, income, health and other issues indicate that millions of middle-income Black, Hispanic or rural older adults may not have the financial resources they need to pay...
‘Forgotten middle’ near-retirees worse off than prior generations, will need stronger supports in...
By
Kimberly Bonvissuto
Feb 02, 2024
Members of the relatively neglected “forgotten middle” group of near-retirees are worse off in health and finances than their counterparts from more than two decades ago and are going to need stronger...
Assisted living provides value, satisfaction in long-term care continuum, industry advocates say
By
Kimberly Bonvissuto
Jan 26, 2024
The assisted living industry is fighting back against growing scrutiny over staffing challenges and what consumer groups and the lay media say is a cost structure that prices many older adults out of services...