Why mystery shopping should be part of your marketing strategy
By
Lynne Moore
Sep 26, 2022
Mystery shopping the competition will provide the information and ammunition needed to develop your strategy and fine tune your sales and marketing program.
Who is attracted — and not attracted — to active adult apartments
By
Lynne Moore
Jun 06, 2022
Q. Is the active adult apartment product successfully attracting and serving a younger and more active segment of the senior population? A. Active adult apartments are attracting an age profile that...
Will there be strong ‘headwinds’ for senior living operations in 2019?
By
Jim Moore
Jun 03, 2019
You’ve got questions; we’ve got anwers! There are some significant challenges to address.
Where should I focus now?
By
Jim Moore
Oct 30, 2018
You’ve got questions, and we’ve got answers. Senior living operators should focus their attention in three areas, Jim Moore says.