How to appropriately and accurately define your primary market area
By
Lynne Moore
Apr 03, 2023
Q: How do I appropriately and accurately define my primary market area? A: In a market feasibility study, one of the first tasks will be to define the primary market area for a senior housing community....
Why mystery shopping should be part of your marketing strategy
By
Lynne Moore
Sep 26, 2022
Mystery shopping the competition will provide the information and ammunition needed to develop your strategy and fine tune your sales and marketing program.
How to get members of my sales and marketing team to sharpen their strategic focus
By
Jim Moore
May 15, 2018
The frequently asked questions concept is a very effective and credible marketing communication strategy.
Who is Generation Jones?
By
Lynne Moore
Jun 24, 2024
The Baby Boom generation is a huge demographic that will have a significant impact on the senior living and healthcare industry, but it cannot be considered as a homogenous group.
Senior living trends, challenges to watch in 2023
By
Lynne Moore
Dec 05, 2022
Things are improving, but in 2023, issues still will need to be addressed.
7 benefits of mystery shopping the competition in senior living
By
Jim Moore
Apr 10, 2020
Once a mystery shop is completed for your area competitors, you can compare and measure several types of information.